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BRIC Report: Radio advertising spend

06 Jun 2011 | by Staff

, as well as satellite-delivered radio subscriptions. Satellite radio in the United States also includes advertising. The United States also includes Internet radio advertising. In EMEA (Europe, Middle East, Africa ... Figures from PWC's Global entertainment and media outlook: 2010 2014 report. In the United ...

Assessing Market Performance: The Current State of Metrics

01 Sep 2001 | by T Ambler, F Kokkinaki, S Puntoni, D Riley

the current state of marketing metrics in the UK. Paper by T Ambler, F Kokkinaki, S Puntoni, D Riley

Withering the state: Freeing resources for better public services

01 Jan 2001 | by Tim Ambler

The inverse relation between the size and effectivenenss of government, in peacetime, is a central theme of this paper by Tim Ambler, Senior Fellow, London Business School

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

When your competitor delivers more for less

01 Nov 2003 | by Robert J. Frank, Jeffrey P. George, and Laxman Narasimhan

Companies offering the powerful combination of low prices and high quality have captured the hearts and wallets of consumers in the United States and Europe. This economy-wide shift to value cuts across most ages, consumer segments, and income groups. The consequences can be dire for incumbents ...

Agenda of a shareholder activist

25 Mar 2004 | by The McKinsey Quarterly

In the wake of recent corporate scandals, large shareholders in the United States and Europe are becoming more vocal about the governance of companies and bringing underperforming ones to task. But intervention is nothing new for Europe's leading shareholder-activist fund: Hermes, which actively seeks ...

MPG creates single Intelligence Unit

23 Sep 2010 | by Maisie McCabe

The 25-strong Intelligence Unit, which will be headed by Denise Turner, will carry out the agency's planning, consumer insight, CRM and analytics operations. Turner, who has been promoted from her previous role of head of insight and effectiveness, has been at MPG for ten years. She has 19 years ...

O2 criticises 4G auction as 'state aid'

10 Jun 2011 | by Ben Bold

in state aid....that the proposed spectrum floors are a state aid and are therefore illegal under EU law. "The spectrum floors ... . It said in a statement: "We are fully aware of state aid rules and would not have made proposals that we ...

Jez Groom leads new Engine Decisions unit

15 Jul 2010 | by Anne Cassidy

Engine has launched a new insight and research unit to provide clients with analysis of why and how...The new unit, called Engine Decisions, will be run by Jez Groom, one of the founders of Edwards Groom Saunders, which Engine bought last year. He retains his EGS role. Engine Decisions comprises a ... for Engine clients across the private and public sectors. The research unit uses social and behavioural ...

ABC and ABCe unite under the one banner

22 Mar 2011 | by Arif Durrani

The Audit Bureau of Circulations, the newspaper and magazine auditors, has realigned its group operation by merging the print part of the business with its digital, ABCe, part, in a bid to better position itself for the digital age.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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