Chinese outpace western peers as most engaged in social good
05 Nov 2010 | by Jin Bo
and promote brands that support good causes, outpacing their peers in Europe and the United States, according
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Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne....and invite travellers to experience the limitless possibilities the United States has to offer. "So we ...
Chrysler owes BBDO Detroit $58 million as it files for bankruptcy
05 May 2009 | by Caroline Lovell
bankruptcy document filed by the United States Bankruptcy Court in the Southern District of New York.
Manchester United seals £80 million Aon sponsorship deal
04 Jun 2009 | by Matt Williams
LONDON - Manchester United has signed an £80 million shirt sponsorship deal with the US insurance...commission for the sale of insurance policies to Manchester United fans. Manchester United has been searching for a shirt sponsor since the beginning of this year, when the current sponsor AIG stated ...
Spain plans to remove ads from state TV
11 May 2009 | by Caroline Lovell
LONDON - The Spanish government has approved a draft plan to eliminate ads from state TV in a bid...The plan would end advertising on the state TV channels La Primera and La Dos. It is hoped that the plan will raise ad revenues at private TV companies by eliminating competition for business from state ... companies will pay a 0.9 per cent tax, in order to compensate state TV for the loss in ad revenue ...
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
of the client's business and united in a desire to deliver ROI. There's not one agency banging on about social media and another about how essential it is to be on TV. Instead, you have a united voice focused ...
Diary: Film unites Facebook
12 Nov 2010
While the portrait of its founder, Mark Zuckerberg, in The Social Network is not entirely positive, it seems Facebook has embraced the movie, up to a point.
General Motors launches $3bn global media review
24 Aug 2011 | by Katherine Levy
The move places Aegis Media, the incumbent on the estimated 400 million pan-European account, on alert. Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has ...
Google puts aside $500m to cover US advertising probe
11 May 2011 | by Loulla-Mae Eleftheriou-Smith
The admission was made in a regulatory filing to the US Securities Exchange Commission. Google said in the filing: "In connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 ...
Engine launches integrated planning unit
03 Mar 2011 | by Jeremy Lee
Engine has launched an integrated planning unit, called Engine Strategy, to act as a central hub...clients. Engine Decisions, the group's behavioural sciences arm, will sit within the unit. Edwards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
