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The United States of America has unveiled a fresh global consumer facing-identity, as it looks...Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... -tax revenue, to spur powerful growth throughout all corners of the United States." In June this year ...
LONDON - The Unite trade union is fighting back in its increasingly bitter war with British Airways...yesterday's court ruling that the action was illegal. The ad states: "I would rather be doing the job I ... industrial action by members of Unite, BA chief executive Willie Walsh featured in a series of YouTube videos ...
The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...
Downing Street is to boost its marketing expertise with the creation of a unit to run campaigns...Government, led by Secretary of State Eric Pickles, will take up one of three senior campaign manager roles ... prime minister. The foundation of the unit comes as government marketers brace themselves ...
that would contain a single unit of alcohol....of units they have consumed. It would also help to enhance Molson Coors' record on encouraging responsible drinking. Government advice on legal drinking limits states that men should consume no more than four units of alcohol and women no more than three before driving. Most bottled lagers contain between one ...
Philip Morris' request for disclosure of state-funded research signals a malaise.
LONDON - State-owned financial services brand Bank of Scotland is launching a new TV campaign
LONDON - The COI has issued an open invitation to the UK's nationalised and majority government-owned banks, offering them full use of its services.
Unilever has abolished its two-year-old Chrysalis unit, home to the Marmite and Pot Noodle brands....Chrysalis was established in 2008 to provide specialist support to Unilever s "local jewel" brands from the UK, Germany and France. The unit was run from Rotterdam. Analysts believed it heralded a future sale of the 14 brands in the unit. Unilever has decided to transfer control of the brands ...
The social networking site is reducing its international staff from 450 employees to approximately 150 employees and closing at least four of its offices outside the United States. The decision follows planned US redundancies. London, Berlin, and Sydney will be the primary regional hubs for MySpace ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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