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MEDIA BRIEFS: Sales director leaves GWR Group

18 Jul 2002

in the United States, owned by Chris Lytle.

Arab states and airlines unite to revive tourism

13 Nov 2002 | by Daniel Rogers,

LONDON - A group of Arab states and airlines are set to link up for a marketing initiative

MARKETING MIX: I’ll name that brand in one!

04 Mar 1999 | by MARC MENDOZA

This week s mystery brand hit the shelves in the United States in 1948. It was the first instant...This week s mystery brand hit the shelves in the United States in 1948. It was the first instant product of its kind, and its name in the US describes the speed of its preparation (fast). Its UK name differs slightly to the US version. It was launched into Europe in the mid 1950s and had huge ...

SPONSORSHIP: State of the arts

10 Oct 1996 | by TARA NEALON

. It performs at schools in and around London. It received money from the London Borough Grants Unit ...

Arab brands unite to revive tourism

14 Nov 2002 | by DANIEL ROGERS

A group of Arab states and airlines are set to link up for a marketing initiative to improve

Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks

27 Jan 2010

State-owned Northern Rock has extended its sponsorship of Newcastle United for a further four years...as quickly and vigorously as possible, in order to repay the state. Therefore, all the banks that were beneficiaries of state funds should compete ferociously. Marketing is a key component in that. The last thing we ... strong argument for Newcastle/Northern Rock), but state ownership is a complete red herring. YES - JON ...

Pepsi teams up with Manchester United

29 Oct 1998

,000 in a promotional link with the Red Devils - Manchester United....Pepsi, which two years ago spent pounds 200m turning its brand blue, is now investing pounds 250,000 in a promotional link with the Red Devils - Manchester United. The deal will see Pepsi use ... will be staged in key target territories. However, Pepsi states that the deal will not result in the team ...

United Co-operative set for breakaway overhaul

25 Oct 2006 | by James Quilter

United Co-operative, the second-biggest society in the Co-operative movement, has announced plans...United Co-operative head of marketing Patrick Allen said it was abandoning the concept of using ... -operative Group marketing director Zoe Morgan. United Co-operative is also looking at retaining the clover-leaf logo, which the Co-operative Group is planning to ditch. Allen said United Co-operative had developed ...

Chelsea and Manchester United compete off the field

20 May 2008 | by Ed Kemp

United and Chelsea, head-to-head. While the pundits have bored fans over the past few weeks...years ago poached Manchester United chief executive Peter Kenyon to make this happen. Kenyon came in all guns blazing, stating that his new club would be self-sufficient by 2010 and the world s premier ... was at United. Chelsea is still some way short of achieving self-sufficiency and generated more than 18m less ...

OPINION: Marketing Society - Taking a holistic view could help ditch 'silo' state

30 Jan 2003 | by SIMON SHEARD, group marketing director of Bupa and a member of The Marketing Society

time, or one with multiple business units, and pretty quickly you'll find that the words and actions ...

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