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'Obama factor' gives United States top country brand status

The 'Obama factor' has allowed the United States to emerge as the top country brand for the very...The US rose from being placed at number three in last year s Country Brand Index (CBI). The report stated that the United States had a tattered brand two years ago, but is now back on track thanks to the global popularity of President Barack Obama. The 2009 CBI conducted by FutureBrand ...

Sian Jarvis defends Department of Health's comms unit

The Department of Health's director of comms has stated she has 'complete faith' in her comms unit...for it to be the summer campaign s retail partner, but subsequently stated that the retailer was only considering ...

State of the Press Release

Media Monika Maeckle looks at the state of the press release its versatility and ability to deliver ...

Manchester United and Manchester City deny social media ban for their players

Manchester United and Manchester City football clubs have hit back at reports that they have banned...that this is not the case. We have a Code of Conduct for our players and one guideline states that we expect players ... United also told PRWeek that players are not banned from using the sites, but that currently they all ...

UK private equity and hedge fund industries unite to combat EU rules

when there are articles suggesting hedge funds have caused damage in another EU member state. - Paul ...

US Travel Association appoints new comms chief as Brand USA tourism body launches

Council. The move comes as the United States of America launches a new tourism body called Brand USA ... the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. Its ...

Former ING comms chief Karen Bennett to head up AEGON global corporate communications

She will be responsible for raising the investment manager s profile across Asia, Europe and the United States. Bennett joins the AEGON division from ING where she was most recently head of marketing and communications for its insurance and asset management activities in Asia. She has also worked for Gavin Anderson ...

Citigate wins IPO mandate for Georgia state railway

's state railway....The state of Georgia announced on Monday that it plans to float a 25 per cent stake in the national railway, potentially valuing the business at 570m. Citigate won the brief via a competitive ... team. During the process, the state of Georgia will look to highlight the strong GDP growth ...

Support for nanny state among council PR practitioners

that a clear majority support the use of 'nanny state' PR techniques to cut down on excessive drinking....MacKinnon said: 'We're going to have a nanny state. When someone in Scotland dies every three hours through ...

Resolute Communications expands with launch of new US office

Resolute vice-president Beatrice Evangelista will lead client services for this office. Pennsylvania makes strategic business sense for Resolute's rapid and future growth in the United States,' said ... currently ranks fourth in the US among all states in bioscience academic R D expenditures and fourth ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.