Is state-funded consumer research all smoke and mirrors?
15 Sep 2011 | by Gemma Charles
Philip Morris' request for disclosure of state-funded research signals a malaise.
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as European players get to grips with the complex relationships at state, national, EU and international
14 Nov 1997 | by KAREN DEMPSEY and STEVE JOHN
campaign launched by French pressure groups, and organise support in the United Nations and the World ... interdependence of nation states. The old domestic agenda has become internationalised and the traditional ... , state-owned industries or private corporations must now be active politically on many levels ...
STOP PRESS: Penn State hires NP
18 Oct 2002
CONSUMER: Snacks firm Penn State has hired NP to handle its UK PR account. Staff in all four of NP
Dettol plans to clean up in China with state deal
22 Jan 1997 | by JAMES CURTIS
In what must be the ultimate case of product endorsement, Reckitt & Colman has signed a ground-breaking deal which gives its Dettol brand official backing from the Chinese government.
David Beckham signs with Sharpie markers
10 Mar 2008 | by Alison Donnelly
that rolls out initially in the United States in early March and in the UK from May. Given that Beckham ... Rubbermaid, hopes that his association will increase brand awareness. Sharpie global business unit ... . The addition of Beckham to their campaign continues Sharpie s history of sports sponsorships in the United ...
United Biscuits reviews digital
20 Sep 2007 | by Kate Nettleton
LONDON - United Biscuits, the owner of brands including Hula Hoops, Mini Cheddars and Jaffa Cakes...to pitch for the business. It is understood that United Biscuits in-house marketing team is handling ... Nuts. United Biscuits has used digital advertising in the past, and appointed a roster of three ... , however, been few digital campaigns of note for United Biscuits brands since Abel Baker s revamp ...
Tennent's unites football activity
11 Jul 2006 | by by Staff
LONDON - Tennent Caledonian Breweries, the Scottish arm of InBev, has created a 'T' ball brand to promote Tennent's' 18-year association with football.
GlaxoSmithKline hunts agency to promote weight-loss drug in Europe
16 Nov 2007 | by Kunal Dutta
by the United States' Food and Drug Administration for sale over the counter. In the first five weeks after its ...
Budweiser continues Manchester United sponsorship
07 Oct 2008 | by Gemma Charles
LONDON - Budweiser has extended its six-year sponsorship with Manchester United through to the 2009...United's massive Chinese fan base. The sponsorship grants Budweiser rights to use the Manchester United ... connection with Manchester United helps create awareness and excitement for the brand around the world.' ...
Unilever merges home and food units
29 Feb 2008 | by Tristan O'Carroll
and personal care unit with its foods division....After the merger, one unit will handle marketing for brands including Hellmann s, Surf, Knorr, Lipton, Flora, Domestos and Comfort. There are, however, no immediate plans to merge the companies ... will now operate as a separate unit from the rest of Europe. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
