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Food Advertising Unit to study effect of ads on children

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...

The Marketing Profile: Scott Jefferson of Greggs

LONDON - In a world where received wisdom states that a typical marketer stays in any job

KFC 'daily chicken' ad escapes ban

daily and therefore felt the on-screen text, stating: "Minimum 3 deliveries a week", was contradictory ... , not to the frequency of deliveries. It did not feel the on-screen text contradicted anything that was stated in the ad. Clearcast said the text appeared at the same time as the voiceover stated: "Fresh, on ...

McDonald's Australia draws citicism by sponsoring maths lessons

government has caused a row in some states. Queensland reportedly blocked the launch of the scheme today ...

ASA study finds food ads comply with childhood obesity code

that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...

The 'responsibility deal' may usher in a new era of 'healthwash'

and retailers have been under enormous pressure to raise awareness of units and make drinkers aware of their consumption rates. Sainsbury s, for example, has unit signage alongside its displays. Many brands have been ... discount looks like, do they understand calorie and unit numbers? If they don t, then none ...

And in the real world... Shell, McDonald's, Tesco, Vodafone and more

Royal Dutch Shell is to announce a major restructuring, merging its exploration and production and gas and power units, and cutting more than 30 per cent of senior management. Source: Financial Times McDonald s is planning to overtake Starbuck s as the biggest coffee chain in Europe, with proposals to open ...

McDonald's trials McWaiter service

competitive advantage over their rivals. The Milton Keynes outlet has state-of-the-art d cor, as well ...

Protests to ASA over ads fall by 13%

. However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ... , stating that the ad did not endorse or encourage animal cruelty or neglect. Top ten ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.