Pepsi Vanilla to be backed with aggressive campaign
06 Aug 2003 | by Staff,
NEW YORK – Pepsi Cola is launching a me-too, vanilla-flavoured variant in the United States
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Vanilla-flavoured Coke to launch in May
16 Apr 2002 | by Staff,
NEW YORK - Coca-Cola will launch a vanilla-flavoured version of Coke in the United States on May 15.
Domino's muscles in on Subway territory with hot sandwich launch
19 Aug 2008 | by Staff
lunchtime business by launching a range of hot sandwiches in the United States, while McDonald's is taking...of Domino's USA, said: "Some of our sandwich competitors use units that look like microwaves or toaster ...
MARKETING MIX: I’ll name that brand in one!
04 Mar 1999 | by MARC MENDOZA
This week s mystery brand hit the shelves in the United States in 1948. It was the first instant...This week s mystery brand hit the shelves in the United States in 1948. It was the first instant product of its kind, and its name in the US describes the speed of its preparation (fast). Its UK name differs slightly to the US version. It was launched into Europe in the mid 1950s and had huge ...
Pepsi teams up with Manchester United
29 Oct 1998
,000 in a promotional link with the Red Devils - Manchester United....Pepsi, which two years ago spent pounds 200m turning its brand blue, is now investing pounds 250,000 in a promotional link with the Red Devils - Manchester United. The deal will see Pepsi use ... will be staged in key target territories. However, Pepsi states that the deal will not result in the team ...
Food advertisers unite to avert ban
04 Jun 2004 | by Jeremy Lee
asked by the Advertising Association's Food Advertising Unit to recommend steps that will prevent a ban ... Jowell, the secretary of state for culture, media and sport, for the industry to show that it "can keep ... , is the first of several agencies to be contacted by the AA's Food Advertising Unit. Other members, including ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... , will be closely involved in the project, as will health minister Paul Burstow. Current regulations state ...
Drinkaware Trust in link with state
29 Mar 2006
Jean Coussins, chief executive of drinks body The Portman Group, has suggested that the government could use the Drinkaware Trust to run campaigns against binge-drinking.
Molson Coors to market C2 lager in single-alcohol unit bottle
14 Jul 2009 | by Gemma Charles
that would contain a single unit of alcohol....of units they have consumed. It would also help to enhance Molson Coors' record on encouraging responsible drinking. Government advice on legal drinking limits states that men should consume no more than four units of alcohol and women no more than three before driving. Most bottled lagers contain between one ...
United Distillers
07 Aug 1997 | by JULIAN LEE
United Distillers is injecting new life into its market-leading whisky brand Bell s 8 Years Old...United Distillers is injecting new life into its market-leading whisky brand Bell s 8 Years Old, with the launch of a pounds 4m advertising campaign and a packaging redesign. The new ads, through WCRS, aim to build on the brand s heritage, positioning it as uisge beatha, the Water of Life . The ads will run ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
