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Thomas Gensemer, managing partner of Blue State Digital, spoke to an audience made up of Labour and Conservative MPs about how a variety of organisations could use the principles applied in Obama's presidential campaign to promote their own causes. Gensemer spoke about the importance of understanding your audience ...
The company has filed an application with the United States Patent and Trademark Office, covering among other things hand-held units for playing electronic games; hand-held units for playing video games; stand-alone video game machines; LCD game machines; electronic educational game machines and toys ...
The admission was made in a regulatory filing to the US Securities Exchange Commission. Google said in the filing: "In connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 ...
The social networking site is reducing its international staff from 450 employees to approximately 150 employees and closing at least four of its offices outside the United States. The decision follows planned US redundancies. London, Berlin, and Sydney will be the primary regional hubs for MySpace ...
Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops...£300,000 in the development of the units in response to research showing high demand among travellers ...
the renewal of its multi-million-pound sponsorship deal with Manchester United....of June 2004. Vodafone will develop this content into Manchester United-branded phone packages ... for Manchester United supporters," said Vodafone chief marketing officer Peter Bamford. The venture will seek to take advantage of Vodafone's 125 million-strong worldwide customer base, with Manchester United ...
Here's a pub quiz question. What's wrong with this list of legendary Manchester United footballers...-winning series of Vodafone's Manchester United ads. Voiced by United's goalkeeper-turned-pundit Peter Schmeichel (who modestly doesn't include himself on the legends list), this ad promotes a Manchester United ... not to be reminded that Vodafone sponsors Manchester United (as it has since June 2000). But there's one more ...
Nokia is pinning its future growth on the creation of a multimedia division that will launch phones and entertainment devices tailored to consumers' lifestyles and interests.
WPP has acquired all the assets of privately held Blue State Digital (BSD) in the US and UK...Digital, said: Blue State Digital will bring distinctive skills to WPP Digital through its formidable ...
Gensemer, whose company Blue State Digital (BSD) masterminded Obama's online blitz, seems in no hurry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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