Chinese outpace western peers as most engaged in social good
05 Nov 2010 | by Jin Bo
and promote brands that support good causes, outpacing their peers in Europe and the United States, according
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Arthritis Foundation 'weapon' by Y&R New York
09 Sep 2011
Billie Jean King has joined the Arthritis Foundation, the Ad Council and the United States Tennis
WPP lands 'Obama agency' Blue State Digital
31 Dec 2010 | by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...The financial details have not been released, but in a statement, Blue State said all assets ... s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... and corporate work. Alongside the high profile work for the US president, Blue State in the UK has worked ...
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
of the client's business and united in a desire to deliver ROI. There's not one agency banging on about social media and another about how essential it is to be on TV. Instead, you have a united voice focused ...
General Motors launches $3bn global media review
24 Aug 2011 | by Katherine Levy
The move places Aegis Media, the incumbent on the estimated 400 million pan-European account, on alert. Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has ...
US brands hit by leak at major email marketing provider
04 Apr 2011 | by Daniel Farey-Jones
clients, said: "Epsilon have said these problems are limited to the United States." ...
Starcom MediaVest Group shifts focus of global executives
20 Jun 2011 | by Mark Banham
of global chief executive of SMG, Laura Desmond to service the, "needs and state of development rather than...leaders across larger markets outside of the United States and Mexico. Thierry Jadot, currently chief ...
Engine launches integrated planning unit
03 Mar 2011 | by Jeremy Lee
Engine has launched an integrated planning unit, called Engine Strategy, to act as a central hub...clients. Engine Decisions, the group's behavioural sciences arm, will sit within the unit. Edwards ...
Wunderman launches social media unit
16 Jul 2010 | by Matt Williams
Wunderman has partnered with WPP sister agency Mindshare to form a 17 strong social media unit...The team call themselves Ninjas and work as a cross agency unit developing social media activity for Ford, Nokia and Land Rover as well as social media activity. Headed by Jon Wade, Wunderman s digital ... media business when we worked out a way to monetise it for our clients." The unit's first activity ...
Billington Cartmell launches innovation unit
05 May 2011 | by Daniel Farey-Jones
Integrated agency Billington Cartmell has launched a new unit to help its clients find more...The unit, named '!nvent', is led by the agency's head of innovation Dan Machen, and will focus on mobile, social media, interactive content and live media experience. The team will consist of creative planners, creative technologists, trendwatchers, digital producers and account team ambassadors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
