Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
hard, precise and usable. For the symbolism alone, it will be worth it. - Helen Edwards has a PhD ...
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Viking eyes consumer appeal with relaunch
18 May 2011 | by Ed Owen
on usability. The ad campaign to promote the changes, created by retail specialist Gratterpalm, features ...
Brand Republic: a change is gonna come
15 Jun 2010 | by Rich Sutcliffe
to the design, usability and functionality of the site.
Marketing's Contact Centre League Tables 2009
06 May 2009 | by Richard Abbott
be much more effectively used at the first stage - with the possibility of voice self-service now usable ...
Cineworld signs up to Tesco Clubcard
20 Mar 2009 | by Daniel Farey-Jones
Normal 0 Tesco customers will be able to convert their Clubcard vouchers into Cineworld tokens usable at more than 60 sites excluding Dublin, Jersey, Haymarket and Shaftesbury Avenue. Justin Skinner, head of marketing at Cineworld, said: "We are delighted to be partnering with Tesco to reward ...
Press Association in website revamp
06 Nov 2008 | by Ben Bold
Branding agency Dunning Eley Jones has created an overarching identity for the newswire service that aims to reinforce its credentials as a multimedia content business. According to PA, the new site , which was designed by digital branding agency @www, gives users improved usability, multimedia news ...
Opinion: An introduction to running an online ad campaign
11 Sep 2008 | by Mike James
usability rules and doesn't lead users away from the shopping cart! Once you've done everything possible ...
Cricket body appoints Alchemetrics to build customer database
20 Aug 2008 | by Nikki Sandison
The three-year contract means Alchemetrics will develop a new marketing database, bringing together data on members of ECB and first-class county cricket clubs, ticket purchasers and fans of the game into a usable central resource. The ECB will use the database to drive customer and fan ...
Market Location launches Horizon Lite for SMEs
30 Jul 2008 | by Ben Bold
installations have failed to do, delivering a data analysis tool that delivers real and usable insight which ...
John Watson to give guru session for IDM
17 Apr 2008 | by Nikki Sandison
director, said: The emphasis has always been on the practicality and usability of the session content ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
