Search results for Usability

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The seven sins of content marketing

are quick, easy-to-understand explanations. A recent usability study for Audi revealed that many people ...

Budget airlines' online customer experience falls short

The market research company s latest eTravel Benchmark study , compares the usability of 51 leading UK travel websites across seven sectors, and presents percentage scores. The scores measure first impressions, initial research, search, search results, email customer services, telephone customer ...

Brand Republic: a change is gonna come

to the design, usability and functionality of the site.

Birmingham Airport hires 3Sixty for website revamp

Work will commence with immediate effect, with the launch of a new site proposed for spring 2010. 3Sixty will address the most immediate issues making improvements to the online booking systems, as well as launching welcome home and pre-arrival emails. Following a usability study and ongoing market ...

Andrew Walmsley on Digital: Travel problems

usability issues, such as the Kuoni site 'forgetting' how old your children are every time you go back ...

Hilton Hotels saves millions with customer insight software

The international hotel group ran the software on its new website, alongside its current one. Random samples of visitors would be diverted to the new site to test usability. Using Speed-Trap's software, Hilton was then able to capture real-time information on individual visitors' interaction ...

Close-Up: Live issue - Bold TfL holds up mirror to problem passengers

-wracking is that they kept saying they trusted me. But even by the middle of the second day, we still didn't have a usable ...

National Express in search for agency

transport service. The site, www.dot2.com, created by the usability design and consultancy CAD Interactive ...

Digital brief: Bmi relaunches website

Bmi has relaunched its website to improve usability. Online customer experience agency Foviance has

EasyJet appoints The Search Works on pan-European brief

The airline sells more than 98% of its seats via the easyjet.com website, and ensuring it turns up in searches is vital for the discount airlines business. The Search Works will optimise EasyJet s listing in natural search results, and work to decrease the drop-off rate by improving website usability ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.