Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
% 1 ( ) Coors VCCP/ZenithOptimedia 58 2 ( ) PG Tips Mother ...
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Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
. com VCCP/ ZenithOptimedia 72 2 ( ) BT Abbott Mead Vickers BBDO ...
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
VCCP has created a spot for Jammie Dodgers that launched during ITV's Britain's Got Talent.
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
16 ( ) O2 VCCP/ZenithOptimedia 29 17 -9 Currys/ PC World M C ...
Diary: Turkey of the Week - VCCP/Muller
12 Apr 2012
- if it thinks its latest "myth" ad, by VCCP and featuring two female centaurs, is better than anything that has gone before it: "VCCP seems to be weirdly obsessed with centaurs, as this is the second campaign in which it has used the mythical creatures. Someone at the agency is clearly watching ...
The Range 'spring/summer campaign' by VCCP Blue
27 Mar 2012
VCCP Blue has created a spot for the retailer The Range.
Turkey of the Week - VCCP/O2
22 Mar 2012
Anne Cassidy is annoyed by VCCP's new ad for O2, called "things are changing" and featuring
Adwatch (Mar 14) top 20 recall: Britvic
14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP
Ad attempts to spearhead community initiatives but ultimately lacks impact
O2 'things are changing' by VCCP
12 Mar 2012
O2 has launched a multimillion-pound advertising campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
