Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
% 1 ( ) Coors VCCP/ZenithOptimedia 58 2 ( ) PG Tips Mother ...
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Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
. com VCCP/ ZenithOptimedia 72 2 ( ) BT Abbott Mead Vickers BBDO ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ... -commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ... , Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
.com VCCP/ ZenithOptimedia 67 2 (11=) Sky WCRS/ MediaCom 56 3 ... 3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...
Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
OF PLANNING, VCCP Morrisons clearly wants to create a value proposition around affordable quality ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
16 ( ) O2 VCCP/ZenithOptimedia 29 17 -9 Currys/ PC World M C ...
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
Poke/MEC 16 9= -7 Comparethe market.com VCCP/ZenithOptimedia 16 11 ...
Adwatch (Mar 14) top 20 recall: Britvic
14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP
Ad attempts to spearhead community initiatives but ultimately lacks impact
Molson Coors rolls out Carling Zest citrus beer
08 Mar 2012 | by Maisie McCabe
, which was created by VCCP Blue and includes the brand's first TV ad. Follow Maisie McCabe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
