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The craft of arts sponsorships

, meanwhile, has been investing in projects such as a collaboration between YouTube and the Guggenheim museum ...

MasterCard extends Priceless campaign with festival sponsorship

Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ... such as the Natural History Museum and the V A to offer dedicated tours for cardholders. Consumers are invited ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

career has been ... TM: Spike Milligan and Vincent van Gogh are my heroes. GM: My kids ...

Unity wins Outstanding PR Consultancy at CIPR awards

Belfast - The Higher Education Funding Campaign Best Use Of Media Relations Natural History Museum ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

was Frank van der Post, managing director of brand and customer experience at British Airways, who had ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

museum of ancient Greek artefacts. All is calm, sunny and enlightened. I won t spoil the sting ...

BA names Hamish McVey as head of brands

McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands ...

Futura Foods calls in Brazil PR to promote Greek cheeses

with Greek home cooking. Joshua Van Raalte, chief executive at Brazil, said: Greek cooking is a relatively ...

Special effects company Artem appoints TPR for global brief

of sectors including television, film, commercials, music videos and museums. The 25-year-old company ... abroad, in particular the Middle East museum market and the US film and TV market. Mike Kelt, CEO ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

industry, according to Frank van der Post, managing director of brand and customer experience at BA....to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... industry, Van der Post was able to use his customer service experience to help BA transform from a company ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.