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THIS WEEK: Tesco pioneers home-delivery service by van

, with food delivered in Tesco-branded vans by shop staff....Tesco is going live with the UK s first full-service home delivery trial in the next few days, with food delivered in Tesco-branded vans by shop staff. The store is to offer residents of the London borough of Ealing the choice of 18,000 products, or anything that you can get in store ...

Retail News: Museum in bid to attract members

The Natural History Museum is in talks with high-street retailers about selling its overhauled...It has hired direct agency Stream to develop a retail pack that will be sold in the museum's shop ... and previews of the museum and its exhibits. The pack will be trialled alongside an online campaign aimed at families over the next few months. Terry Lester, head of customer development at the museum, says ...

The Mall signs up Denise Van Outen as brand ambassador

Van Outen to front a series of campaigns promoting its unified brand positioning across its 20...Van Outen, who is also a brand ambassador for supermarket chain Morrisons, will be the focal point for all the company's communications from May. The Mall Corporation's marketing activity will initially ... Van Outen giving tips and advice on fashion, health and beauty. She will also feature on The Mall ...

Branding News brief: Natural History Museum hires Mworldwide Partners

The Natural History Museum has hired branding consultancy Mworldwide Partners to overhaul

Ikea drops Karmarama in favour of Danish agency RBLM

designer Van den Puup.

Spoof designer protests against latest London Ikea in ad

LONDON - Spoof designer Van den Puup is appearing in the latest Ikea advertising to promote...The campaign has been created by Karmarama and RBLM and uses the snobby, flamboyant character Van ... execution, which will run on television and radio, backed by a print campaign, Van den Puup protests ... by Cook and Brand PR. Vicki Anstey, Ikea advertising manager, said: "Van den Puup's protest does exactly ...

Ikea drops Karmarama in favour of Danish agency RBLM

the spoof designer Van den Puup.

Benjys to trial mobile office catering service

Benjys, the fast-expanding sandwich chain, is to pilot a van-based catering service, which...into the mobile catering sector. It has patented a bespoke van from Piper Designs, specialist in racing car design and industrial engineering. Benjys said its 'Less Bread Van' can morph into a fully ... of which are guaranteed a van, exclusive territory for five years, training in customer service and food ...

Morrisons enlists celebrities in new campaign

LONDON - Morrisons has signed up Denise Van Outen as the first in a series of celebrities to front...The TV campaign, which breaks this week, shows Van Outen taking her shopping trolley through the countryside and out to sea. Having found the source of fresh food she returns to Morrisons where she watches the supermarket s in-house butchers, bakers and fishmongers prepare the food. The ad is set to the tune Shine ...

Pompous designer rails against Ikea in new ad campaign

LONDON - A pretentious designer called Van den Puup and his cartel of 'elite designers' rail..., created by Karmarama, break on Monday and will be phased throughout the year. In the first TV ad, Van ... -designed cabinet for just £29. In the second TV ad, Van den Puup searches for inspiration for his bedroom ... will be supported by a four-page "at home with Van den Puup" spread in the next issue of OK! magazine. It will also ...

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