Lucozade Sport 'evolution' by M&C Saatchi
08 May 2009
Tony Kaye has directed a high-octane new TV spot for Lucozade, promoting the evolution of both
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British Rail 'relax' by Saatchi & Saatchi
29 Mar 1988 | by John Tylee
It all came together perfectly in this commercial which united the seemingly dissonant elements. A chess-playing Hassidic Jew a familiar touch from the eccentric but indulged director Tony Kaye blended with a soundtrack of redneck blues, discovered by the then Saatchi Saatchi senior creative Tim ...
THIS WEEK: Vernons fights back with DRTV
21 Mar 1996 | by SUZANNE BIDLAKE
Vernons Pools is hitting back at the National Lottery by becoming the first pools company...Vernons Pools is hitting back at the National Lottery by becoming the first pools company ... at the game which has stripped the pools industry of 30% of its sales, Vernons will aggressively promote its ... . This is Vernons first use of TV and radio since the deregulation of the sector last April. Two thirds ...
Diary: Kaye show, but no tell
28 Jan 2011
Tony Kaye, equal parts genius and wild man, visited McCann Erickson's offices last week to regale...surrealist drama about the decline of the education system in American high schools, starring Kaye's daughter Betty. Diary hears the film is in true Kaye style: ie. very dark. And he had some words of wisdom for today's adlanders. According to Kaye, you must "show but don't tell". You have been warned. ...
Tony Kaye to Tweet for CampaignLive
26 Nov 2009 | by Colin Marrs
LONDON - Controversial filmmaker and ad director Tony Kaye will Tweet exclusively for CampaignLive...Kaye will visit St Albans Art School, where he studied, Saatchi Saatchi s offices ... , The Cube Store. Kaye said: "For me, my inspiration is all about Sgt Pepper's. I think it is the greatest ... -themed experiences. He will also talk about Japanese design icon the Nissan Cube.? Kaye directed a series ...
Vernons pulls plug on failed Easy Play game
22 Apr 1999 | by STEVE BELL
Pools operator Vernons has pulled the plug on its National Lottery football game, Easy Play, due...Pools operator Vernons has pulled the plug on its National Lottery football game, Easy Play, due ... for Vernons said the game failed for two main reasons. It was too complicated and, despite being a ... , managing director of Easy Play, resigned last week and Vernons said there would be six redundancies ...
Sportech buys Vernons Football Pools for £51m
07 Nov 2007 | by Staff
LONDON - Gaming and betting company Sportech has bought the Vernons Football Pools business for £51...The firm already owns the Littlewoods gaming brand, including Littlewoods pools, and with the addition of Vernons business gives it control of 99% of the football pools market and a combined base ... : The acquisition of Vernons, our number one strategic target, and associated fund raising together ...
NEWS: Vernons set to try direct response TV
22 Mar 1996 | by JOHN TYLEE
Vernons, Britain s second-largest pools company, is turning to direct response TV advertising...Vernons, Britain s second-largest pools company, is turning to direct response TV advertising ... figure in the Vernons logo, to emphasise how easy it is to do the pools by phone. It was written ... . Vernons, which is owned by the Ladbroke group, has been developing its play by phone scheme for some ...
Pink and 13,000 volunteers converge on Trafalgar Square for T-Mobile ad
01 May 2009 | by Jennifer Whitehead
Normal 0 The team from Saatchi Saatchi, the agency behind the campaign, will now be in a race against time to edit 'Sing-along' in time for screening during ITV1's 'Britain's Got Talent' tomorrow night in a two-minute long spot. Media is through Mediacom. The event was hosted by Vernon Kaye ...
PS2 pushes Buzz! with Family Fortunes sponsorship
04 Oct 2006 | by by Jennifer Whitehead
'Buzz!' is a game where players can act out their gameshow fantasies in their living rooms, being quizzed by a host on subjects such as music, films and entertainment. 'All Star Family Fortunes' is a celebrity version of the classic gameshow. Hosted by Vernon Kaye, stars lined up to appear in the next ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
