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It all came together perfectly in this commercial which united the seemingly dissonant elements. A chess-playing Hassidic Jew a familiar touch from the eccentric but indulged director Tony Kaye blended with a soundtrack of redneck blues, discovered by the then Saatchi Saatchi senior creative Tim ...
The ad was created by Bartle Bogle Hegarty and directed by the Oscar-winning director Joachim Back. It is a take on the classic children's tale The Ugly Duckling and features the original Danny Kaye song of the same name. ...
Tony Kaye has directed a high-octane new TV spot for Lucozade, promoting the evolution of both
Vernon Kay and his Mum, Gladys....Initially unsure about the creamy appearance of Flora Cuisine in the pan, Vernon is won over by Gladys assurance it is good for his health and tastes just as delicious too. The campaign is supported at launch by Yahoo, MSN and YouTube home-page takeovers as well as rich media online video alongside a ...
Danny Baker appears alongside Peter Kay in a spoof of his Daz doorstep challenge days. Its not quite up to the standard of the Las Vegas spot, but it still no non sense and shows why Kaye was the right choice for the brand. The spot was written and art directed by Paul Silburn at TBWA. ...
Tony Kaye has returned to the UK making his commercial directorial debut for Delaney Lund Knox Warren Partners with its new ad for the AA. Kaye resurfaces in the UK with the 60-second spot based around Carole King's song "You've got a friend". The ad evolves the "AA as a friend" positioning ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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