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COMMENT: PLATFORM; Human skills must bridge the technology gap
03 May 1996 | by BEVERLEY KAYE
to journalists, says Beverley Kaye...Technology is exciting the PR industry but practitioners must not forget how to sell ideas to journalists, says Beverley Kaye Where would we be without technology? Its value as a resource ... happens. Beverley Kaye is managing director of The Rowland Company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
