Search results for Vernon Kaye

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NEWS: Vernons set to try direct response TV

Vernons, Britain s second-largest pools company, is turning to direct response TV advertising...Vernons, Britain s second-largest pools company, is turning to direct response TV advertising ... figure in the Vernons logo, to emphasise how easy it is to do the pools by phone. It was written ... . Vernons, which is owned by the Ladbroke group, has been developing its play by phone scheme for some ...

NEWS: Y&R and Tony Kaye hit movie audience with homeless film

Young and Rubicam has got together with Tony Kaye Films to produce a cinema commercial for St...Young and Rubicam has got together with Tony Kaye Films to produce a cinema commercial for St Mungo s, the largest London charity for homeless people. The star of the film, David Ribeiro ... by Mark Williams at Tony Kaye Films. It was written by David West and art directed by Richard Denney ...

US takes war on terror to the Super Bowl with Tony Kaye spots

to continue its war on terrorism by running two Tony Kaye-directed anti-terrorist commercials during Sunday...with the rise of terrorism. They were directed by Kaye, the eccentric British film and ad director, with Ogilvy ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

BEVERLEY KAYE - THE ROWLAND COMPANY...BEVERLEY KAYE - THE ROWLAND COMPANY The fundamental problem with the introduction of these foods into the UK and Europe was that the communications strategy was designed and made in the US. The companies concerned failed to recognise that the political and commercial clout which allowed them ...

A very Coors cons-beer-acy -- The Lowbrow Lowdown

In the second of her fortnightly columns, Kate Kaye, uncovers an Orwellian nightmare in the bottom

Twinkies in the rainforest -- The Lowbrow Lowdown

In the first of her fortnightly columns, The Lowbrow Lowdown's Kate Kaye casts her eye over

DIARY: Congratulations and celebrations all round

Celebrating last Wednesday. was Rowland joint-MD Beverley Kaye who threw a party to mark her first...Celebrating last Wednesday. was Rowland joint-MD Beverley Kaye who threw a party to mark her first year at the agency - making her entrance to the tunes of I will survive and The only way is up. Meanwhile, across town, APCO UK was celebrating its first birthday in Westminster College Gardens ...

Ad killers - The Lowbrow Lowdown

it at the slightest sign of outcry from some over-sensitive demographic group? asks Kate Kaye .

Full metal jumpsuit - The Lowbrow Lowdown

Kaye .

Great name for a brand - The Lowbrow Lowdown

" has crossed your lips many a time, writes Kate Kaye .

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