Vernon Kay and his mum front Flora cooking oil push
17 Mar 2011 | by John Reynolds
campaign fronted by TV presenter Vernon Kay and his mum Gladys.
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Vernons Pools picks Entire for database revamp
09 Sep 2003 | by Claire Billings,
LONDON - Vernons Pools is embarking on a DM drive, following the implementation of a new marketing..., marketing director at Vernons Pools, said: "We asked three potential suppliers to tender but chose Entire ... investment." The system allows Vernons to learn about customers' behaviour, to enable the company ... for Vernon's, we have developed a marketing database more geared to customer analysis and a fast turn ...
Woolworths puts a gagging order on 'sell out' Kaye
08 Aug 2002 | by BEN BOLD
Actor Paul Kaye has had a gagging order put on him by the retailer after his comments appeared in The Guardian's Guide on the same weekend the ads broke. Kaye ... ' head of corporate affairs Nicole Lander said: We got in touch with (Kaye's) agent and were assured ...
Woolworths puts a gagging order on 'sell out' Kaye
07 Aug 2002 | by Ben Bold,
Actor Paul Kaye has had a gagging order put on him by the retailer after his comments appeared in The Guardian's Guide on the same weekend the ads broke. Kaye, best known for his Dennis Pennis character ... in touch with [Kaye's] agent and were assured Paul was misunderstood and that such a misunderstanding won ...
Vern and Tess to front new Tesco campaign
24 Apr 2007 | by Darren Davidson
LONDON - TV presenters and celebrity couple Vernon Kay and Tess Daly are to front a Tesco campaign
Twinkies in the rainforest -- The Lowbrow Lowdown
24 Aug 2001
In the first of her fortnightly columns, The Lowbrow Lowdown's Kate Kaye casts her eye over
STOP PRESS: Woolworths considers axing comedian from ads
16 Jan 2003
Woolworths is considering axing comedian Paul Kaye from its brand advertising after just six months
Three sheets to the West Wing - The Lowbrow Lowdown
02 Jan 2002
be something lying between those grey lines, writes Kaye Kaye .
Bates faces review after 17 years with Woolworths
29 Jan 2003 | by Jennifer Whitehead,
LONDON - Comedian Paul Kaye is being dropped by Woolworths as the retailer invites seven...for Woolworths featured Kaye, better known as Dennis Pennis, playing a father called Dave. The campaign got off to bad start on the weekend it broke, when Kaye was quoted telling The Guardian: "I've just done an ad for Woolies. What a cunt. I'll have to hide from the telly for six months." Woolworths hired Kaye as part ...
Ad killers - The Lowbrow Lowdown
28 Jan 2002
it at the slightest sign of outcry from some over-sensitive demographic group? asks Kate Kaye .
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
