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Five routes to social media success

's completion, contributed to an overall score. Victors earned the chance to win a Passat, a model aimed largely ...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

of their strategy, adds Kehoe. Credit crunch mire The eventual victors in the banking sector will also ...

Gaming meets real life

play, improve their skills and win. The victors will be those who step up and get in the game ...

Trebor rolls out first central brand message

character levitating toward the ceiling as the victor of the scene in a burst of petals (pictured ...

Profile: Mark Hardy, marketing director for Simon Cowell's SyCo

. Speaking from Syco's Kensington offices - with Cowell and last year's X Factor victor Matt Cardle wandering ...

Revolution's Battle of the brands: O2 vs Orange

Republic to VCCP and also works with ZenithMedia on search, narrowly emerged as the victor, outperforming ...

Brand Health Check: Christmas Number 1

the talent show's victor, Joe McElderry, to number one by more than 50,000 copies. It was the biggest ...

Flora

' was finally resolved in the 90s, when Victor Meldrew told us it did actually 'lower cholesterol' and Pro ...

Profile: Everything but the kitchen sink

-grooming brand. Here it is also associated with Victor Kiam, the late businessman who starred in Remington's ads ...

Profile: Retuning Saab's brand engine

the company has reduced its break-even target, Pugh agrees with Spyker chief executive Victor Muller that Saab ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.