PlayStation 'play face' by Wieden+Kennedy Tokyo
25 Aug 2009
pulled by video games enthusiasts whilst playing on a PS3 console....gaming enthusiasts a chance to roadtest the new console. ...
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Xbox 'revolution' by AgencyTwoFifteen
19 Oct 2010
Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new...The spot, created by AgencyTwoFifteen in collaboration with design company Psyop, is set in the game s fictional land of Albion and centres on the overthrow of a tyrannical monarch. The ad, which was created in CG, features characters from the game fighting in slow motion with the song "Young Men Dead ...
Entertainment: Five ways to get into gaming
08 Dec 2010 | by Peter Hay
Video game launches are becoming as high profile as film premieres. Peter Hay looks at how...movie but the launch of video game publisher Activision's Black Ops, the latest title from its successful Call of Duty series. Video games are no longer limited to a niche community of gamers who lurk in their bedrooms. Gaming has established itself as a leader in the entertainment sector, claiming higher first ...
Sony raids PlayStation history for PS3 ad
07 Oct 2011 | by Maisie McCabe
Sony has launched a campaign for PS3, which features game characters from the console's 15-year..., which has been made in conjunction with 15 video game publishers. It stars 25 game characters ... a gamer called Michael, who helps them in their games. They all shout "to Michael" in thanks ... , Konami and Namco. The charachters' voices in the ad are their actual voices from the original games ...
VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
which brands are sponsoring the games.
Video: Sega launches Football Manager 2010 with 'Make History' TV ad
19 Oct 2009 | by Staff
LONDON - Video games company Sega launched on 18 October a TV campaign for its Football Manager...game for Sega with a new look and feel to the features, tools and navigation of the game. The Make ...
Marketing video: Will London embrace the Olympics?
17 Oct 2008 | by Joe Thomas
It has been nearly two months since the London 2012 handover in Beijing, and amid uncertain economic times, Marketing asked industry experts at the event: Does the capital still have the enthusiasm to host the Olympic Games? ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the brand...the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place ... what it feels like to compete in the Olympic Games. Hunt said it was important that the government ...
VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games....Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK. However, he acknowledged ...
BR Video: Cricket fails to ignite public feeling
15 Jul 2009 | by Daniel Farey-Jones
, members of the public interviewed in the latest BR Video are not feeling excited about the sport....'s game, watched by their parents or grandparents. There was a lack of interest from the women ... the World Cup and the Ashes this year. BR Video asked how cricket could be made more appealing to women, and people suggested giving it more media coverage, encouraging schoolgirls to play the game and recruiting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
