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Playstation '15 reasons' by Naked Copenhagen

to demonstrate the new features of the console....the gaming element. The user is then invited to construct their own sales pitch using the best videos suited ... The sales utility , called www.the15reasons.com builds on the recent the game is just the start ATL campaign across Europe. It invites the user to select relevant areas of interest before ...

The iPad is a game-changer - content owners beware

utility rather than a technology device. That's underscored by the music, videos and games you can play ... are crystal clear and the video can look amazingly good. Handing it to your other half across the table would ... or in a magazine. The ability to check out pictures of a car and watch a little video as you scan Time ...

Xbox 'Fable III: Kingmaker' by McCann London

Microsoft has launched a new campaign to launch its Fable III video game....are rewarded for participating with gold which can be transferred on to the actual video game which launches on October 29th. This gold can be spent on in-game customisation and in-game products. ... The campaign centres around a mobile phone game in which users join one of two factions competing ...

Future's Edge marks bicentenary issue with 200 covers

LONDON - Future's video games magazine Edge is marking its 200th issue with a split run of 200...Just 200 copies are being printed of 199 of the covers, all featuring icons from gaming history. The 200th cover has been designed especially for the anniversary by games developer Media Molecule. Edge 200 goes on sale next Thursday (12 March), priced 4.50. James Binns, publishing director of games ...

MySpace 'fan video' by BBH

The campaign centres around video content uploaded by fans and used within content on featured artists' MySpace pages. ...

Media Week Awards video 2011

of the action in this exclusive video.

MTV Video Music Awards: Gallery

The MTV Video Music Awards received a welcome boost from Lady Gaga dressing up as male alter ego Jo...-breaking VMA day, attracting two million unique visitors, up 33% year on year, and 2.3 million video streams ...

Xbox 'lips digital' by AKQA

to transform their photos into music videos, in a bid to promote new game 'Lips Number One Hits'....The tool, hosted at the Xbox website , uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing Lips to the faces and then creating the animated, personalised music video. ...

Gaming site ad banned by regulator

The watchdog, along with a member of the public, objected that the ad, featuring "Annette_15" with the line "EXPERIENCE IS MEASURED IN GAMES, NOT YEARS" was irresponsible, and also featured someone under 25 years of age. Betfair said it did not believe the ad would encourage children and young people ...

London 2012 'games maker' by McCann Worldgroup

website as well as social networking applications. The agency also came up with the name Games Maker for the volunteers. The imagery, shot by photographer Peter Marlow, aims to illustrate what the role of a Games Maker ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.