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Word of Mouth - Games Consoles

I-Level's social media unit Jam takes a look at the world of games consoles and finds different...world for PS3, Home', we investigate the games console market within social media. How will Sony ... games consoles; Playstation 3, Xbox 360 and Nintendo Wii. Sony's PS3 holds 35% of the games console ... the nature of the debate surrounding games consoles; Xbox is more often than not mentioned in the same ...

On-demand video game service OnLive challenges console market

LONDON - A video game service that claims to be the 'pioneer of the on-demand era of video games...for consoles. The technology allows the most basic PCs and laptops to play fully featured games using free ... OnLive was unveiled at the Game Developers Conference in San Francisco and aims to deliver the latest games instantly, on any TV via a MicroConsole. It will deliver high-definition gameplay from ...

Xbox Gamer title relaunched as console takes off

announced it had sold more Xbox consoles in December than in any month since it was launched....at both the "hardcore" of gaming fans, as well as the more mainstream users. The second issue, which goes on sale February 19, will feature a covermounted DVD with Xbox game videos, reviews and tips. Earlier ... for the Tom Clancy-inspired stealth action game 'Splinter Cell'. The relaunch of the non-official title ...

Apple signals intent to make video games debut

LONDON - Apple has come a step closer to entering the $28.5bn (£14bn) video games market, in a move...among other things hand-held units for playing electronic games; hand-held units for playing video games; stand-alone video game machines; LCD game machines; electronic educational game machines and toys ... plans to upgrade the iPod to a full games console to compete against the Sony PlayStation Portable ...

Virgin expected to announce return to video games

LONDON - Virgin Group is expected to announce its re-entry into the video games market at next.... The re-entry into games is expected to tap into the success of console brands such as the PlayStation Network and X-Box Live. Launched in 2004 , Virgin Games is an online gambling website. At its peak ...

Most children have games consoles and mobile phones

The majority of parents/carers report children aged 7 to 16 own or have use of a games console (90.../carers (21%) say their child uses the games console to go online and the same proportion say their child uses ... ), while just 16% use them to access radio. One in six children (16%) who own or have use of a games console say they use it to go online at least occasionally. Boys are four times more likely than girls ...

Brands tap into in-game advertising as video games outsell movies

LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video-game...sign yet that video games are going mainstream, says Paul Jackson, principal analyst at Forrester ... at Manning Gottlieb OMD, also stresses the potential. Forward-thinking advertisers know that video games ... like a video game, argues Ed Bartlett, co-founder and European vice-president of IGA Worldwide. In-game ...

Carat wins £6m launch brief for Gametrac mobile console

handheld console called Gametrac....-sized and offers state-of-the-art 3D gaming, SMS texting, MP3 music with remote download, video playback and an in ... the console manufacturer is believed to have held conversations with other agencies. The cross-media campaign for the console is estimated to be worth around £6m in 2004 and will include urban music ...

Magazine ABCs Jan-June 2006: Computing

The fortunes of the console magazine market ebb and flow according to activity in the industry...,295 year on year. Verdict The imminent launch of new video games consoles from Sony and Nintendo ... As PlayStation2 moves into its twilight years, the market-leading title, Official PlayStation2, published by Future, lost a quarter of its circulation. Despite the launch of the Xbox 360 console ...

IDS secures Microsoft ninja video game sponsorship deal

Under the terms of the deal, Microsoft's Ninja Gaiden II video game will sponsor content across Bravo, Bravo 2 and Setanta Sports 1. The ninja warrior game, available exclusively for the Xbox 360 game console, is released on 6 June and the launch will be promoted with a three-day sponsored film ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.