26 Jan 2001
| by JENNIFER WHITEHEAD
of its gaming console, Xbox....of its gaming console, Xbox.
Manning Selvage & Lee takes the role of lead agency, handling ...
November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like ...
gearing up to deal with potential misconceptions around the games console, such as whether ...
29 Mar 1996
| by JANET IZATT
with its current pounds 3 video offer,
after sales of its Saturday issue leapt by 14 per cent....promotion with its current pounds 3 video offer,
after sales of its Saturday issue leapt by 14 per cent.
Its video promotion has sparked the latest round in the newspaper
circulation battle, with both ...
videos for pounds 3 with a voucher in the newspaper. It was launched on
23 March with a press, TV ...
17 Apr 1998
| by JEZ ABBOTT
,
mutilating and killing pedestrians.
Sickest video game will be in shops by Christmas, wrote ...
of Carmageddon computer game
Timescale: June 1997 - February 1998
Budget: pounds 25,000
The launch of Carmageddon, a hit-and-run computer car game, almost came
unstuck before it started ...
01 Dec 2000
With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ...
25 Apr 1996
Commonwealth games
to be held in Kuala Lumpur, Malaysia.
Media companies in danger
The danger ...
27 Sep 1996
| by MAGGIE BROWN
channels, so far.
Tinkering with sponsorship seems a minor game when set against ITV s
1997 launch ...
30 Jan 1998
| by MAGGIE BROWN
editor knows the game only too well. There is no doubt that
Mirror Group s papers will improve under ...
20 Sep 1996
| by WENDY SMITH
t beat them, join them principle, this team liaised
with the FA to co-promote England s opening game ...
06 Sep 1996
| by TOM DAWN
access to multimedia PCs and it is a good
opportunity to impress. A Plus puts video clips ...
and easier to store; multimedia (and
Video News Releases) can make your information stand out; the web ...
-to-spacecraft conglomerate, as well as video clips of
the two basic car models.
Journalists like it, says Moran ...
12 Jun 1998
| by IAN DARBY
game to a player endorsing a product becoming injured.
Cohn and Wolfe managing director Martin Thomas ...