09 May 2007
| by Ed Kemp
the launch of 'Eye of Judgment' -- a hybrid board-and-video game -- on the PlayStation 3 console....-based trading cards board game with a video game. Set in a fantasy world, it also uses the PlayStation Eye ...
-screen battle. The blending of video gaming and real-life activities has been a lucrative development for the games industry in recent years. Games on Sony consoles have included karaoke, dance mats and a cooking ...
19 Oct 2010
Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new...The spot, created by AgencyTwoFifteen in collaboration with design company Psyop, is set in the game s fictional land of Albion and centres on the overthrow of a tyrannical monarch. The ad, which was created in CG, features characters from the game fighting in slow motion with the song "Young Men Dead ...
17 Nov 2011
| by Simon S Kershaw
Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me.... Action footage. And more action footage. And more...you get the idea.
Both games received hyperbolic ...
07 Oct 2011
| by Maisie McCabe
Sony has launched a campaign for PS3, which features game characters from the console's 15-year..., which has been made in conjunction with 15 video game publishers.
It stars 25 game characters ...
a gamer called Michael, who helps them in their games. They all shout "to Michael" in thanks ...
, Konami and Namco. The charachters' voices in the ad are their actual voices from the original games ...
29 Jul 2010
| by Jacob Mathias
Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game ...
on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods PGA Tour' and arcade-style racing game 'Blur'. Alastair Boyle, group account director at Steak, said ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games....Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK.
However, he acknowledged ...
12 May 2010
| by Maisie McCabe
cinema campaign for Disney video game Split/Second: Velocity deliver an estimated 1.85million impacts...The ad, made by Premier Communications, features shots of cars racing dangerously around a city to advertise the action racing video game. The cinema campaign, planned and bought by Aegis agency Carat, ran against a number of films, including the new releases 'Back-up Plan', 'Four Lions', 'Furry Vengeance ...
22 May 2012
| by Matthew Chapman
with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100...consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...
' campaign.
Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...
01 Apr 2010
| by Matt Williams
their disgust against the BNP by smacking a video recording of the far right politician speaking to Ku Klux Klan ...
04 Nov 2011
| by Ben Hall
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...Two ads for Nike from Wieden Kennedy also made the inaugural Top 10, with nearly 70,000 shares this week alone. Online video ads for 'Call of Duty' and 'Long live play' mean agency Deutsch joins W K in a ...
All time: 174,020 shares
7. Nike 'Love the game ...