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Word of Mouth - Games Consoles

Sony's former Entertainment President Chris Deering recently announced that they planned Facebook' technology around the time of the first Playstation back in 1997 and video sharing technology a full four ... the video (and a fair amount of Flash development) causes the rest of the page to collapse further extends ...

PlayStation2 tops Christmas games consoles choice

Sony's PlayStation2 remains the number one choice for consumers planning to buy a games console this Christmas, despite this year's high-profile arrivals of Xbox from Microsoft and GameCube from Nintendo.

Most children have games consoles and mobile phones

The majority of parents/carers report children aged 7 to 16 own or have use of a games console (90%) or mobile phone (74%), according to an Ofcom study of 800 children and their parents/carers.

EDITORIAL: Games consoles marketing grows up in 2002 battle

Do not underestimate the power of PlayStation. The ad strapline that accompanied Sony's launch into the games console market in 1995 should sound a stark warning for Microsoft, as it prepares to release Xbox across Europe next week.

Sector Insight: video games

of video-game hardware and software will have reached more than 3bn, a rise of 12% on 2008 at current ...

Video games strive for attention

As the major video game publishers get ready for their busiest period of the year, Ian Hall looks...It is more than a decade since the publicists behind blood'n'guts shoot-em-up video game Doom sent a promotional package of offal to journalists. A subsequent visit from the Old Bill kiboshed that PR drive, but bagging media attention remains vital as gaming PROs bid to promote the latest releases ...

Video games publisher Activision completes comms shake-up

Global video games publisher Activision has completed a shake-up of its comms team

Sector Insight: Video games - Platform potential

Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge..., and with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games market is likely to become even broader. Despite media criticism of video games and their influence on young ... in the video games industry: hardware and software. Hardware accounted for 52% of the sector's value sales ...

Premier League deal for video games firm

will be used by the UK video games publisher Electronic Arts (EA) to produce officially-endorsed football ... FIFA series, the most successful franchise in the European video games market, with sales of almost ...

MEDIA: Games Magazines - Identify targets as gamers grow up. As the computer games market grows ever larger, publishers are finding niche audiences, either for game genres or for specific games consoles

Publisher: Future Publishing We are the UK s best-selling video games magazine and aim ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.