PlayStation 'play face' by Wieden+Kennedy Tokyo
25 Aug 2009
pulled by video games enthusiasts whilst playing on a PS3 console....gaming enthusiasts a chance to roadtest the new console. ...
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Xbox 'revolution' by AgencyTwoFifteen
19 Oct 2010
Xbox, the video game console produced by Microsoft, has unveiled a new TV ad to promote its new...The spot, created by AgencyTwoFifteen in collaboration with design company Psyop, is set in the game s fictional land of Albion and centres on the overthrow of a tyrannical monarch. The ad, which was created in CG, features characters from the game fighting in slow motion with the song "Young Men Dead ...
Playstation '15 reasons' by Naked Copenhagen
11 Nov 2009
to demonstrate the new features of the console....the gaming element. The user is then invited to construct their own sales pitch using the best videos suited ... The sales utility , called www.the15reasons.com builds on the recent the game is just the start ATL campaign across Europe. It invites the user to select relevant areas of interest before ...
Nintendo 'ant and dec' by Karmarama
16 Oct 2009
TV presenting duo, Ant and Dec, front the latest campaign for games console giant, Nintendo
Sony PlayStation 'The PlayStation 3 launch' by TBWA\Media Arts London
25 Aug 2009
Sony PlayStation is positioning its new PS3 as a console that goes beyond gaming in a new TV spot...The high-octane ad, which runs with the endline the game is just the start seeks to promote the console as an all-round entertainments hub, by highlighting that it can also be used to view blue-ray movies and TV shows. ...
NBA 2k9 'guys and playstation' by 72 and Sunny
05 Mar 2009
Group of guys in flat with events happening around playing the new NBA 2k9 video game....Video 1: J in your face Video 2: Living rosters Video 3: OBF Soldiers Video 4: Westside ...
Xbox 'Fable III: Kingmaker' by McCann London
06 Oct 2010
Microsoft has launched a new campaign to launch its Fable III video game....are rewarded for participating with gold which can be transferred on to the actual video game which launches on October 29th. This gold can be spent on in-game customisation and in-game products. ... The campaign centres around a mobile phone game in which users join one of two factions competing ...
MySpace 'fan video' by BBH
25 Jan 2010
The campaign centres around video content uploaded by fans and used within content on featured artists' MySpace pages. ...
Oxo 'video call' by Dare
19 Mar 2012
Premier Foods has launched a brand campaign for Oxo, bringing back the original Oxo family.
Ladbrokes 'game on' by SapientNitro
10 Aug 2011
Ladbrokes marks the start of the new football season with an ad featuring the Italian commentator Tiziano Crudeli, in the first work for the brand by SapientNitro.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
