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games on 'next-generation' consoles....The energy-drink brand has linked up with Freestyle Games to develop the games for consoles such as the Xbox 360 and PlayStation 3. A Red Bull spokeswoman declined to disclose details of the games, which launch this summer. However, the company is known to be planning to capitalise on the consoles' online ...
LONDON - Computer games have successfully broadened their appeal and are in a good position...computer gaming into an area of leisure activity not previously seen. In the handheld console market ... of video-game hardware and software will have reached more than 3bn, a rise of 12% on 2008 at current ... Not long ago, computer-gaming was the preserve of spotty teenagers holed up in their bedrooms put ...
Almost one in five 5- to 14-year-olds own a Sony PlayStation compared with one in 25 who own a Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found that ownership is higher among older age groups, with almost a quarter of 13- to 14-year-old boys owning a PlayStation.
The games console arena is fiercely competitive and Nintendo is the player currently on the ropes. The Japanese video games maker last week admitted sales of its GameCube console are likely to struggle to 5 ... money on consoles, relying on royalties from games developers. And history shows the industry struggles ...
LONDON - Video gaming company Ubisoft is investing £4m in TV campaigns to support a range of titles...Power and Rayman Raving Rabbids. The video game TV ad campaigns are being backed by a branding exercise ... The new Rayman Raving Rabbids TV Party game for the Wii is supported with a 1m TV campaign made ... Burp. The games company is also launching a TV campaign on 14 November for its Imagine range of games ...
Sony is aiming to increase its games-console market share by dropping the price of the PlayStation...Sony is aiming to increase its games-console market share by dropping the price ... will respond by dropping its price to pounds 79.99, but with the PlayStation console outselling the N64 ... with the National Union of Students, has installed 135 consoles in universities. It is also working ...
Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema...Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema ads on its latest generation of console games. The software developer, Europe s largest video games company, says the move will be the first time players will be able to see full, moving ...
What would you do if you weren't a brand manager? Produce video games....be? I am Nintendo through and through. What headline would you like to read in Marketing? Game over. Nintendo console in every home. What can you not live without? My TV - it is the focus of so ...
The Football Association (FA) is taking on gaming giant Electronic Arts' hugely popular FIFA...hailed as the future of the console gaming market. However, take-up of Live and PlayStation 2's rival ... The FA has linked with Codemasters to develop the game, England International Football, which will launch in the run-up to Euro 2004 on the PlayStation 2 and Xbox consoles. It will be the first football ...
Acclaim Entertainment is releasing the first video game to be available on a mobile phone before...), but will not be available on the major consoles PlayStation 2, Xbox and Nintendo GameCube until October 4. Vodafone ... it extensively in its 'Mobile Games Championships' summer roadshow, which goes on tour in the UK this week until the end of September. The arcade-style game aims to take football back to its street roots with gang ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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