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Brands2Life awarded brief by video gaming brand Namco Bandai

Brands2Life has been called in by video game publisher and developer Namco Bandai Partners UK

Game appoints Red for consumer PR brief following six-way pitch

Video games retailer The Game Group has hired The Red Consultancy to run its UK consumer PR account....Red will handle the six-figure brief for both Game Group retail brands Game and Gamestation ... will cover creating and implementing brand campaigns, supporting major game launches, building integrated inter-agency activity and running both brands' press offices. Game formerly used PHA Media for two ...

British Olympic legends to boost Sega London 2012 game

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative ... memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...

Boom appointed by games publisher DTP Entertainment to promote TNT Racers

Games publisher DTP Entertainment has appointed creative communications agency Boom to lead a UK...founder Justin Crosby said: 'TNT Racers is a classic action-packed console racing game and we re looking forward to bringing the title to the attention of online console gamers across the UK.' ... in the British market and generating trials of the racing game. TNT Racers will be online in August 2010 ...

Game Group UK looks to PHA Media to fight off high street rivals

Video games retailer Game Group UK has called in Phil Hall's agency to fight off growing high...will ensure Game and Gamestation remain the pre-eminent brand for video gamers of all types, be they children ... As the Christmas rush app roaches, Game has handed a year-long account to PHA Med ia after a four ... mainstream consumer and lifestyle press. PHA Media will report to Game's newly installed head of UK PR Neil ...

FilmFlex Movies picks Braben for video-on-demand industry PR drive

... Our end game is to make sure they are front of mind for any business development directors and brand ...

Games giant Nintendo appoints Bell Pottinger as its retained agency

The agency will handle all of the gaming company s UK consumer and corporate business, thought to be worth 250,000. A statement from Nintendo said that Bell Pottinger would support the global gaming company s continued move into mainstream entertainment and media through its DS and Wii consoles and new ...

EA Sports and Games seeks agency for UK consumer PR

EA Sports and Games is undergoing a pitch review for its UK consumer work, including...on sales of his video games. Last week EA announced it will be releasing Tiger Woods PGA Tour 11 ... Games Shaun White. Shine founder and MD Rachel Bell said: There s no sense we re going to lose it ...

Video: PRWeek Awards 2009 winners' reactions from the night

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Activision seeks help to overtake Electronic Arts

the lead in its one-on-one battle for video games supremacy....copies of Black Ops sold the year before. Although Call of Duty games continue to command the top ... . It is thought the brief, which encompasses UK and European work, is worth around 500,000 a year. A gaming ... . The PR account is believed to be the biggest gaming account in the UK and Ireland. An Activision ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.