07 Oct 2008
| by Huw Devine
I-Level's social media unit Jam takes a look at the world of games consoles and finds different...world for PS3, Home', we investigate the games console market within social media. How will Sony ...
games consoles; Playstation 3, Xbox 360 and Nintendo Wii. Sony's PS3 holds 35% of the games console ...
the nature of the debate surrounding games consoles; Xbox is more often than not mentioned in the same ...
17 Aug 2004
| by MediaWeek
marketing
through video
adverts via a handheld
gaming console....on Friday, Nintendo said: “Our games consoles are designed to provide the best possible gaming experience ...
The Gizmondo console, which launches in the UK next month, is aimed mainly at the 16 to 24-year-old male market and can play games, films and music, send text and picture messages as well as receive ...
16 Jun 2000
| by MediaWeek
BBC scores consolation goal...weekends for each round. It will preview games on a Saturday and show highlights on a Saturday night. On the following Sunday it will have first pick of two live games to be shown at 1pm and 7pm. BSkyB will also show two live games for each round of the FA Cup and has rights to show all England internationals live ...
16 Feb 2006
| by Robin Parker
Future launches Official Nintendo Magazine today, three months after securing the games console...for Nintendo's forthcoming console, codenamed Revolution, due later this year. It is supported by a website ...
the Nintendo magazine market. Readership of titles dedicated to the console have dwindled in recent years ...
publisher James Binns said: "With our stable of titles, we can market it directly to games players rather ...
02 Jun 2008
| by Fiona Ramsay
Under the terms of the deal, Microsoft's Ninja Gaiden II video game will sponsor content across Bravo, Bravo 2 and Setanta Sports 1. The ninja warrior game, available exclusively for the Xbox 360 game console, is released on 6 June and the launch will be promoted with a three-day sponsored film ...
05 Dec 2006
| by Richard Eyre, former CEO of the ITV network,
richard.eyre@haymarket.com
Video gamers' fingers have been twitching with anticipation for the recent additions to the console..., it is interesting to consider
how content works in the games market. It's a fascinating analogy. Each console maker wishes to provide his customers with the best and
biggest range of games. Some games have ...
will have to offer range and, like the
console providers, they will have to carry big brands ...
03 Jun 2008
| by John Reynolds
LONDON - Tesco is to launch a new quarterly magazine covering video games in partnership...games to buy across video game consoles, such as Sony PlayStation 3. The magazine will feature a different name each quarter, with the first edition entitled Hot Summer Games, featuring the likes of Grand Theft Auto IV, Lego Indiana Jones and The Bourne Conspiracy. Hot Summer Games will be available ...
23 Apr 2008
| by Louisa May Cooper
LONDON - Sony is reportedly working on the launch of an online video service through its gaming..., such as AppleTV and Microsoft s Xbox 360 console, which are able to download video from the internet. Microsoft ...
. Sony is attempting to capitalise on the worldwide presence of its PS3 console. It has sold more than ...
of video of shows such as Desperate Housewives. Sony was unavailable for comment at the time ...
23 Nov 2000
| by MediaWeek
Microsoft is finalising the agency pitchlist for the European launch campaign of its Xbox games console. The overall global spend on the brand is around $500 million (£354million), with the European ...
foray into the console market and, according to advertising manager Harvey Eagle, it is looking ...
24 May 2005
| by MediaWeek
The games console has journeyed from the geek’s bedroom to the family’s front room. Kevin Johns...the country, games consoles are
poised to emerge as the next key advertising medium, an influential
channel ...
,
with the online features of next-generation consoles, measurement
systems will follow. "For static in-game ads ...
really become? MG OMD's
Edwards says the lure of games consoles as a viable channel for
planning a media ...