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LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video-game...sign yet that video games are going mainstream, says Paul Jackson, principal analyst at Forrester ... at Manning Gottlieb OMD, also stresses the potential. Forward-thinking advertisers know that video games ... like a video game, argues Ed Bartlett, co-founder and European vice-president of IGA Worldwide. In-game ...
games magazine' than admitting to being a PR man....handheld console PlayStation Portable (PSP). PR offensives loom, too, for games such as Gran Turismo 4 ... , before Your Sinclair magazine and Zero Magazine. He was poached by California-based video games maker ... 'harks back to us being the Man United of video-games publishers', he protests. Such is PlayStation ...
LONDON - REO Speedwagon, the 80s "power ballad" band, has launched an online game to promote...claims is a first, it is releasing a video game 'REO Speedwagon: Find your own way home' to support the new album. The role-player-game's plot is centred around finding the band's lead vocalist ... The game will be available on gamer sites such as games.msn.com and bigfishgames.com and will cost ...
video portal encouraging consumers to upload their own videos....The portal, created by AKQA, asks users to create short films in response to a monthly challenge issued by Pot Noodle. Everyone who uploads a film will receive a case of Pot Noodle; the clip that generates the most views during a four-week period will earn its creator a Sony PlayStation 3 games console ...
LONDON - Coca Cola GB is to debut its £2m integrated ‘video game' advertising creative on 3 March...on the increasing interest in video games. In the ad created by Wieden+Kennedy US, a hardened car-racing video game ... and spreading happiness by handing out the drink as he walks through the city. The video game ad ... campaign will offer a video game in which players can also give a little love via an MSN channel from 26 ...
LONDON - Activision has signed a deal with Cepia to produce a Nintendo DS video game around its...in popularity, launching a video game has felt like a natural fit in product evolution. "We share our fans' excitement in bringing Zhu Zhu Pets to the video game space, and think this will help us reach more kids ... The game will be released in spring 2010 in an attempt to capitalise on the hamsters' status ...
new game for its PlayStation console infringes the clubs' trademark rights....players association FIFPRO to feature likenesses of players in its video games does not give it the right ... is Football 2002" game from the shelves and stop next month's launch of a 2003 version in the Netherlands. A ... to feature their teams in its games. The Sony game also depicts sponsor logos of companies in competition ...
LONDON - Microsoft's Xbox 360 could be the big winner in this Christmas' battle of the consoles...'s PlayStation 3. The company found the Microsoft console is surging ahead on sales even though it is a year ... the increase. Microsoft has launched a significant marketing campaign behind the console including last month ... of the console, which is 100 cheaper than the PS3 at 149.99. ...
The quarterly magazine will be called the Asda Games Magazine and will be a free reviews-based publication aimed at building on Asda's position as the second largest games retailer in the UK behind ... the largest circulation of any games magazine publication in the UK, and its launch is part of a sales growth ...
to members of the public interviewed in the latest Brand Republic Video -- watch it now..... The campaign includes an interactive game that puts a player's secret agent skills to the test across four ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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