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3 set to draw up consumer roster

Video mobile network 3 is creating an agency roster for UK project work to promote its brand...Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ...

Brunswick boosts Hutchison profile

Hutchison Whampoa, owner of video mobile network 3, has hired Brunswick to raise its corporate

3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington

Youth Marketing: Mobile mania

, such as Snake, and game phones, like the N-Gage, which works like a games console and lets you go ... is providing a broad range of services and easy access to games, ringtones and graphics,' says PR manager Ben Taylor. The increasing popularity of colour screen, photo and video phones means that young consumers ...

INTERNATIONAL: Fink & Fuchs wins Sony Ericsson work

for Sony in Germany, and the Wiesbaden team has overseen comms surrounding the company's games console ...

Media: BTopenworld to beef up content

areas from finance, news, technology and travel to children, games and music....BT s broadband internet service, BTopenworld, is planning to boost its editorial content across all areas from finance, news, technology and travel to children, games and music. BTopenworld runs on ADSL, the high speed broadband internet platform which can broadcast film, TV and music to PCs ...

MEDIA BRIEFS: BT to air Cartoon Network and CNN

subscribers internet and video on demand through its enhanced phone lines. The service is set to launch...BT is to broadcast Turner Broadcasting System s Cartoon Network and CNN channels on its new broadband service which will broadcast programmes down the user s telephone line. BT will also offer subscribers internet and video on demand through its enhanced phone lines. The service is set to launch ...

E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

Interactive - offered games, puzzles, e-cards, screensavers and the opportunity to join the Ben and Barkley ... channels. A 'Boredom Pack', containing CDs, videos, books, magazines, cinema passes, camera ... marketing, CPN developed a Snoopy game in association with Worldpop.com, which users could download and e ...

Hutchison 3G hires agency for '3' launch comms blitz

launching this year will act as phones, organisers and games consoles and will deliver a variety of news ...

Be the Boss campaign

CONSUMER: Be the Boss, a fantasy football game played via mobile phones, is planning a consumer PR

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.