Click 
to remove filters
games on 'next-generation' consoles....The energy-drink brand has linked up with Freestyle Games to develop the games for consoles such as the Xbox 360 and PlayStation 3. A Red Bull spokeswoman declined to disclose details of the games, which launch this summer. However, the company is known to be planning to capitalise on the consoles' online ...
Tango drinkers are to get the chance to appear as a character in a PlayStation 2 game as the result...this summer. Vimto linked with Nintendo to coincide with the launch of the latest Pokemon games (Marketing ...
LONDON - Tango drinkers are to get the chance to appear as a character in a PlayStation2 game...this summer. Vimto linked with Nintendo to coincide with the launch of the latest Pokémon games ...
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video-game...sign yet that video games are going mainstream, says Paul Jackson, principal analyst at Forrester ... at Manning Gottlieb OMD, also stresses the potential. Forward-thinking advertisers know that video games ... like a video game, argues Ed Bartlett, co-founder and European vice-president of IGA Worldwide. In-game ...
Video game developer Eidos is investing pounds 2m in its European marketing campaign for Tomb...Video game developer Eidos is investing pounds 2m in its European marketing campaign for Tomb Raider II but has abandoned Sega s Saturn console to focus on PC and Sony PlayStation formats. The campaign, created in-house, consists of TV, press and poster work and centres on the game s star, Lara ...
video portal encouraging consumers to upload their own videos....The portal, created by AKQA, asks users to create short films in response to a monthly challenge issued by Pot Noodle. Everyone who uploads a film will receive a case of Pot Noodle; the clip that generates the most views during a four-week period will earn its creator a Sony PlayStation 3 games console ...
. Similarly, games console makers have begun their pre-Christmas marketing frenzy with communications that put...critical to the future of these companies than they are comfortable having us believe. The games consoles ... from the sale of the console itself, but from the incremental sales of 'brand-owned' games. While games portfolios have always been a driver of console sales, what is so unusual about the current battle ...
Unilever has partnered with YouTube to launch the Pot Noodle Network (PNN), a branded video portal...The portal, created by AKQA, asks users to create short films in response to a monthly challenge issued by Pot Noodle. Everyone who uploads a film will receive a case of Pot Noodle; the clip that generates the most views during a four-week period will earn its creator a Sony PlayStation 3 games console ...
LONDON - Coca Cola GB is to debut its £2m integrated ‘video game' advertising creative on 3 March...on the increasing interest in video games. In the ad created by Wieden+Kennedy US, a hardened car-racing video game ... and spreading happiness by handing out the drink as he walks through the city. The video game ad ... campaign will offer a video game in which players can also give a little love via an MSN channel from 26 ...
to coincide with the launch of the console in the autumn. DVD is expected to replace video as the most...to the launch of Sony s PlayStation2 console. Blockbuster is pushing for a jointly funded ad campaign to coincide with the launch of the console in the autumn. DVD is expected to replace video as the most ... through the games console without the need of a separate DVD player. - Marketing McVitie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
