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On-demand video game service OnLive challenges console market

LONDON - A video game service that claims to be the 'pioneer of the on-demand era of video games...for consoles. The technology allows the most basic PCs and laptops to play fully featured games using free ... OnLive was unveiled at the Game Developers Conference in San Francisco and aims to deliver the latest games instantly, on any TV via a MicroConsole. It will deliver high-definition gameplay from ...

Nintendo prepares launch of 3D games console

LONDON - Nintendo is set to launch a 3D version of its handheld video game console DS, to tap...hope the 3D console will improve flagging sales of DS, which has sold more than 125 million since its ...

Games console tally

Almost one in five 5- to 14-year-olds own a Sony PlayStation compared with one in 25 who own a Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found that ownership is higher among older age groups, with almost a quarter of 13- to 14-year-old boys owning a PlayStation.

Ubisoft backs girls' video games with TV campaign

LONDON - Video gaming company Ubisoft is investing £4m in TV campaigns to support a range of titles...Power and Rayman Raving Rabbids. The video game TV ad campaigns are being backed by a branding exercise ... The new Rayman Raving Rabbids TV Party game for the Wii is supported with a 1m TV campaign made ... Burp. The games company is also launching a TV campaign on 14 November for its Imagine range of games ...

Sony cuts price of game console

Sony is aiming to increase its games-console market share by dropping the price of the PlayStation...Sony is aiming to increase its games-console market share by dropping the price ... will respond by dropping its price to pounds 79.99, but with the PlayStation console outselling the N64 ... with the National Union of Students, has installed 135 consoles in universities. It is also working ...

Virtual ad space up for grabs in new video game

Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema...Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema ads on its latest generation of console games. The software developer, Europe s largest video games company, says the move will be the first time players will be able to see full, moving ...

Acclaim debuts soccer video game on Vodafone Live!

Acclaim Entertainment is releasing the first video game to be available on a mobile phone before...), but will not be available on the major consoles PlayStation 2, Xbox and Nintendo GameCube until October 4. Vodafone ... it extensively in its 'Mobile Games Championships' summer roadshow, which goes on tour in the UK this week until the end of September. The arcade-style game aims to take football back to its street roots with gang ...

Apple signals intent to make video games debut

LONDON - Apple has come a step closer to entering the $28.5bn (£14bn) video games market, in a move...among other things hand-held units for playing electronic games; hand-held units for playing video games; stand-alone video game machines; LCD game machines; electronic educational game machines and toys ... plans to upgrade the iPod to a full games console to compete against the Sony PlayStation Portable ...

Sector Insight: Video games - Platform potential

Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge..., and with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games market is likely to become even broader. Despite media criticism of video games and their influence on young ... in the video games industry: hardware and software. Hardware accounted for 52% of the sector's value sales ...

Virgin expected to announce return to video games

LONDON - Virgin Group is expected to announce its re-entry into the video games market at next.... The re-entry into games is expected to tap into the success of console brands such as the PlayStation Network and X-Box Live. Launched in 2004 , Virgin Games is an online gambling website. At its peak ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.