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Almost one in five 5- to 14-year-olds own a Sony PlayStation compared with one in 25 who own a Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found that ownership is higher among older age groups, with almost a quarter of 13- to 14-year-old boys owning a PlayStation.
LONDON - Sony has slashed the price of its PlayStation2 games console in the US, knocking $100 off...is expected to cut its price to $199 at next week's video game trade show Electronic Entertainment Expo ... of 'Super Mario' launched with 29 games, and some of the best yet seen on third-generation consoles ... The latest price cut heats up a fierce battle between the console makers, all of which have been ...
Sony is aiming to increase its games-console market share by dropping the price of the PlayStation...Sony is aiming to increase its games-console market share by dropping the price ... will respond by dropping its price to pounds 79.99, but with the PlayStation console outselling the N64 ... with the National Union of Students, has installed 135 consoles in universities. It is also working ...
Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema...Video games firm Infogrames is offering advertisers the chance to air their existing TV and cinema ads on its latest generation of console games. The software developer, Europe s largest video games company, says the move will be the first time players will be able to see full, moving ...
Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge..., and with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games market is likely to become even broader. Despite media criticism of video games and their influence on young ... in the video games industry: hardware and software. Hardware accounted for 52% of the sector's value sales ...
Nintendo plans to introduce two new internet-ready game consoles, prompting analysts to predict a...LONDON (Brand Republic) - Nintendo plans to introduce two new internet-ready game consoles ... later this year, followed by a 128-bit model, codenamed Dolphin, early next year. The Dolphin console is Nintendo’s answer to Sega and Sony, who have already launched 128-bit consoles. Nintendo shares rose ...
LONDON - Print advertisements for new games for rival consoles PlayStation2 and Microsoft Xbox...The PlayStation2 ad for the game 'Turok Evolution' sparked complaints to the Advertising Standards ... the child. The advertiser, Acclaim Entertainment, said the ad was for a game that featured people dealing ... 's target audience, who are in their mid-twenties. The Xbox ad for a new game from Ubi Entertainment upset ...
Nintendo has unveiled its new games console, called the GameCube, marking its latest move...LONDON (Brand Republic) - Nintendo has unveiled its new games console, called the GameCube, marking its latest move in the battle for the games market against rivals Sony, Microsoft and Sega ... . It plays smaller three-inch game discs, and offers internet connection as well as wireless TV connection ...
handheld console called Gametrac....-sized and offers state-of-the-art 3D gaming, SMS texting, MP3 music with remote download, video playback and an in ... the console manufacturer is believed to have held conversations with other agencies. The cross-media campaign for the console is estimated to be worth around £6m in 2004 and will include urban music ...
, to front a new computer soccer series for PlayStation and N64 consoles....in video games has meant he has kept a close eye on the contract and has been enthusiastic about ... , to front a new computer soccer series for PlayStation and N64 consoles. The deal is regarded ... s name and likeness to be incorporated into Infogrames games. Ronaldo will undertake some promotional ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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