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planned include: Olympic Memories, where visitors can re-live the games; and Faster Higher Stronger, which will showcase Olympic sports. Special displays will also celebrate London's two previous Olympic Games 1908's event in White City and the 1948 Games in Wembley. London will become the first city ...
to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ...
are beginning to compete for banner and display budgets," says Valoti, "and also where there is budget for video, we are able to have conversations to be part of the mix." For Valoti and O2, the end game ...
addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ... " and the impact of projects such as the recycling pilot scheme that will be trialling during the Games. Woods ... after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...
promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ... to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
at the BBC's Olympic digital strategy to know that an explosion of video content via mobile is about ...
the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...
the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...
Games. - The PM used a speech to Davos delegates to urge European Union leaders to be 'bolder ...
For the duration of the 2012 Games, the International Olympic Committee will enforce what it calls a "clean stadia policy". This means that inside any arena in which an Olympic event takes place, there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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