21 Mar 2012
| by John Reynolds
The Government is to introduce tax breaks for the UK's troubled games industry, while the level...executive of TIGA, said: "Tax relief for the video games sector will increase employment, innovation and investment in the UK video games industry. Our research shows that Games Tax Relief should generate ...
for the UK games industry comes on the same day that high-street gaming store Game announced it was going ...
03 Apr 2012
| by Nick Batten
games on behalf of advertisers....winning a pool table, classic video game console or foosball table for their office.
The highest ...
or as part of a broader sell.
IPC Play will be supported by the newly-created IPC Games Studio, the in-house design and build studio for casual games, which calls on the technical talent from its established ...
31 May 2012
| by Daniel Farey-Jones
-party video ad technologies through its own Adap.tv console....the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
18 Apr 2012
| by Georgina Brazier
which brands are sponsoring the games.
05 Mar 2012
| by Suzanne Bidlake
Sixty hours of video are uploaded to YouTube every second - yet only a handful of ads will become...So what makes a great "social video", one that millions want to share? Why do people want to share ...
discussion, in association with Unruly, to thrash out the issues around social video and to do some sharing ...
for sharing video is how good it makes you look. If the coolest guy in the gang sends you something, you pass ...
10 Jan 2012
| by Sarah Johnson, Ben Hall and Georgina Brazier
Video report: Sainsbury's Justin King and Olympics secretary Jeremy Hunt launched the brand...the initiative, which is also sponsored by Adidas.
The 2012 School Games follow on from the long-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place ...
what it feels like to compete in the Olympic Games.
Hunt said it was important that the government ...
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games....Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK.
However, he acknowledged ...
24 May 2012
| by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative ...
memorable scenes from past Games.
Seventy Seven will handle a digital and media relations campaign over the next six months, including an official launch on 29 June.
The sports simulation game will feature 45 ...
03 Feb 2012
and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games....Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity.
Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...
16 May 2012
| by Matthew Chapman
Sony has partnered with video search engine Blinkx to give users of its internet-enabled home...different video channels.
The app is available on devices including Bravia televisions, Blu-ray disc ...
, news , popular and fun . The sports channel will include highlights, interviews and game updates from world sports, while popular will comprise an editorialised round-up of the most popular videos ...