Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says
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VIDEO: Audi 'believes there is growth in the UK market', says Chambers
10 Feb 2012 | by Ben Hall
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
Foxy Bingo exposes all in new ad
10 Feb 2012 | by Sara Kimberley
. The ad finishes by promoting the brand's free games. John Barry and Don Black's 'Born Free', sung ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
-1998) - Marketing director, Warner Home Video (1998-2000) - UK marketing director, Uniqlo (2001-2003) - Head ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
The explosion in popularity of mobile and digital games and their characters has made brand...Digital characters and games are transforming the brand-licensing industry as they take the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
. The band is hugely popular among young teenage girls, (one video has been viewed more than 46m times on YouTube), so the launch eschewed TV ads in favour of an immersive online game, created by Simon Cowell ...
Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
The campaign includes four videos for the brand s hero styles , which include Bodkin Bay ... the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content. Users will be able to click through from the videos to the Clarks website in order to continue browsing ...
Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
. It is already very active with the community, posting Marmite recipes, videos and naming fans of the month ...
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week
Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
levels of sharing as an easily-measured example of behaviour - movie trailers or ads for video games ... and games excel at delivering relevant, entertaining stories. In effect, people are already engaged ...
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