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MS&L and Red land PR jobs for Microsoft Xbox

of its gaming console, Xbox....of its gaming console, Xbox. Manning Selvage & Lee takes the role of lead agency, handling ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like ... gearing up to deal with potential misconceptions around the games console, such as whether ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

game to a player endorsing a product becoming injured. Cohn and Wolfe managing director Martin Thomas ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

, mutilating and killing pedestrians. Sickest video game will be in shops by Christmas, wrote ... of Carmageddon computer game Timescale: June 1997 - February 1998 Budget: pounds 25,000 The launch of Carmageddon, a hit-and-run computer car game, almost came unstuck before it started ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

to be solved. The Game Plan published in November 1997 reports that the concept of CRM receives a ...

MEDIA: Why even MacKenzie might not save the Mirror

editor knows the game only too well. There is no doubt that Mirror Group s papers will improve under ...

MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

channels, so far. Tinkering with sponsorship seems a minor game when set against ITV s 1997 launch ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

t beat them, join them principle, this team liaised with the FA to co-promote England s opening game ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

access to multimedia PCs and it is a good opportunity to impress. A Plus puts video clips ... and easier to store; multimedia (and Video News Releases) can make your information stand out; the web ... -to-spacecraft conglomerate, as well as video clips of the two basic car models. Journalists like it, says Moran ...

MEDIA: BRIEFS

Commonwealth games to be held in Kuala Lumpur, Malaysia. Media companies in danger The danger ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

afternoons. E is for Entertainment For a bespoke CD, cassette or video, call on promotional ...

 

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.