Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games.
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CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
Because, consider the following: gaming is one of the few industries experiencing growth and creativity every Marvel and DC Comics character you ever knew is being brought to the screen; 'Dr Who' and 'Sherlock Holmes' go from strength to strength, and, in a sublimely surreal casting, Have I Got News ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
The betting and gaming firm is aiming to improve the targeting of its email and mobile ... offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ... platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...
KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York, Lisbon, Rio de Janeiro, Vancouver, Berlin, San Francisco, Amsterdam and Havana. The videos give users ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
Games and the Queen s Diamond Jubilee will do much to ensure that marketing spend continues to rise ...
VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
they need from Ikea to get a "perfect" night's sleep. A video at the top of the Facebook page will show ... ", with the best entrant winning the competition. The video will also appear on video-sharing sites including ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
, with brands investing more in social-media and video display marketing. Social media display itself was up 75% year on year, accounting for 21% of total display spend. Online video spend doubled to reach 109 ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
Robertson's excellent essay on the difference between 'games' and 'points' to explore that a little more ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
are helping National Lottery Good Causes in their local areas each and every time they play our games. Without ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
