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Comic Relief 'Woolly Actors Guild' by Mother

in three humorous online videos, and celebrities including Ralf Little, Fern Britton and Stephen K Amos are backing the campaign, showing their support for Monkey in a video . ...

How digital can turn a great story into a super-franchise

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ... Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... Cranky's Story, the first offering of new levels via in-app purchase, expanding the game's storyline ...

Why does adland need a new creative agency?

. Of course, they all need to be at the top of their game, but just being amazingly good at what they do ...

Double Standards - 'Media agencies need to be comms specialists'

clients keep up with the fast-changing landscape and stay ahead of the game, including all things digital ...

Private View: Ben Walker and Dylan Jones

're going to have to sit through this summer - and that's before the England game even starts. However, I ...

Phones4U horror spot tops 2011's most complained about ads

as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ...

BMW 'Ultimate Track' by Dare

Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new...The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...

Activision poised to bring in The Red Consultancy

The games producer behind the Call of Duty series is understood to have selected The Red...The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR ... of Modern Warfare 3 in the UK in 2011. The Call of Duty games are the top selling titles in the industry ...

Media Bitch's Diary 24 May

for countryside Olde-England games. Lost in the archives of YouTube, but not that lost for one of his competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...

Samsung 'Beckham plays Beethoven' by Cheil USA

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.