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Comic Relief 'Woolly Actors Guild' by Mother

in three humorous online videos, and celebrities including Ralf Little, Fern Britton and Stephen K Amos are backing the campaign, showing their support for Monkey in a video . ...

Brand barometer: Foot Locker's latest viral campaign reviewed

Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...

Tourist numbers to dip before Olympic boost

in the period just before the Olympic Games, although numbers during the Games period are expected to be 13...just before the games simply means that tourists are choosing to travel around the peak time to avoid ... that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop with the Games post-Olympics our 'Great' activity will focus on harvesting the afterglow, by immediately ...

Phones4U horror spot tops 2011's most complained about ads

as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

screen, as well as an additional content and a 15-minute "wrap" show. Alongside the video footage ...

National Lottery promotes its 'genuine' Olympic contribution

out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Burberry boosts digital approach with interactive campaign

of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...

BMW 'Ultimate Track' by Dare

Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new...The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...

BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international ... of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British athletes home advantage by boosting the number of Brits attending the Games. Nominators have to be UK ...

National Trust launches Wallace and Gromit ads

of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.