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Scout Media hires former Radio Times ad director

will instantly trust the freemium magazines they're given during the games. "They'll respond by going to Scout ...

Activision poised to bring in The Red Consultancy

The games producer behind the Call of Duty series is understood to have selected The Red...The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR ... of Modern Warfare 3 in the UK in 2011. The Call of Duty games are the top selling titles in the industry ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

The Tokyo 2020 bid committee for the Olympic and Paralympic Games has appointed Weber Shandwick...and deep understanding of our strong desire to host the Games will serve us well in our bidding journey ... Winter Games. Previously, Weber Shandwick has worked on Munich 2018, Sochi 2014 Bid and Sochi 2014 ...

Boris Johnson appoints BBC's Will Walden as comms director

is an incredible time for London and for Londoners. A Diamond Jubilee and an Olympic Games represent among ...

British Olympic legends to boost Sega London 2012 game

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative ... memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...

The Football Association of Wales calls in Freshwater

features images of the Welsh squad and a replica changing room with plasma screens and football games ...

Manchester City in agency hunt to promote Etihad Stadium

The club is looking to promote the ground and its facilities, which hosted the Commonwealth Games in 2002. Marketing manager Justice Ellis said: What we re doing as a business is to make everything we ... Super League games played over two days. Previously known as the City of Manchester Stadium ...

Special effects company Artem appoints TPR for global brief

of sectors including television, film, commercials, music videos and museums. The 25-year-old company is also behind the animated characters in the adverts for Unilever s Peperami and music videos for groups ...

Chelsea Apps factory launches Tom Daley Dive game

diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts...The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad ... himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ... games out there and I love how this game has turned out. It looks great and feels very realistic ...

Canada Tourism launches global ad review

the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.