31 May 2012
Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores.
The whole video was done in one take ...
trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...
30 May 2012
| by Loulla-Mae Eleftheriou-Smith
in the period just before the Olympic Games, although numbers during the Games period are expected to be 13...just before the games simply means that tourists are choosing to travel around the peak time to avoid ...
that the body's next marketing push will start immediately after the Games.
He said: "Our work doesn't stop with the Games post-Olympics our 'Great' activity will focus on harvesting the afterglow, by immediately ...
30 May 2012
| by Arif Durrani and Ben Hall
as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ...
29 May 2012
| by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ...
- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ...
seen , while the BBC has promised the most comprehensive coverage ever of an Olympic games .
Let ...
29 May 2012
| by Rosie Merrell
, as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games.
The combination ...
propensity to buy among 59%.
Even in a crowded branding environment like the Games - with 26 brands ...
.
As many eyeballs train on East London and the brands associated with the upcoming Games, I firmly believe ...
28 May 2012
| by Daniel Farey-Jones
than 50m a year to health-related causes outside the remit of the NHS. The game launched ...
28 May 2012
| by John Stoneman and Denise Turner
video users has grown by over a third, broadcast viewing saw a less significant increase, but viewing ...
mobile, and that many now choose to view video content on smartphones or tablets rather than a static PC ...
25 May 2012
| by Maisie McCabe
-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...
s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons.
Richard Brooke ...
24 May 2012
, and it is not hard to see why. Videos that can evoke marked physiolog ical and emotional responses (such as laughter ...
18 May 2012
A video promoting the release of the next Call of Duty game has been watched more than 17m times ...
tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
it stick with users in the race for attention, all of which is likely to curtail shares of the video ...
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