VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...
Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
in the period just before the Olympic Games, although numbers during the Games period are expected to be 13...just before the games simply means that tourists are choosing to travel around the peak time to avoid ... that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop with the Games post-Olympics our 'Great' activity will focus on harvesting the afterglow, by immediately ...
Brand Manager of the Week: Andy Irving
30 May 2012
still be in PR. What was your first job? Games journalist. I was an intern on Official Xbox ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
weekly video digest that will be embedded on its page every week. Details of the artist performing ... Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games ...
Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can...The Facebook game has been created by We Are Social and Kleenex claims it is the first that can be played and shared in a user's newsfeed. Players have to empty a box of tissues as quickly as possible and are able to share their scores in their newsfeed. Friends can compete by playing the game in their newsfeed ...
Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games.
Marketing Magazine Mobile Beta
30 May 2012
responsive design. Any iOS or Android device should now display all our content, including galleries, videos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
