Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
material, the Professional Games Match Officials (PGMO) and all governing body websites, as well as match ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
deals with sportswear firm Nike and games manufacturer EA Sports. Reports in the tabloids ...
Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
Virgin Trains has launched a game in which users have to fight zombies - who will include Sir...The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... game, which I m sure will help increase usage of our trains as well as driving further awareness ...
iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
contain embedded video, PowerPoints and images. Users can share these pitches via social media sites ...
Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
was delivering great value for pocket-money. "With iSponge, you not only get a game that s as addictive ... /Reef blower,' and jelly-fishing game, users will get 12 classic clips of the show with more to download each ...
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
than the newspaper. It also features a channel of video editorial presented in 16:9 HD quality footage ... of Alice in Wonderland featuring animations that respond to the movement of the tablet, free-running video game Mirror's Edge, and Magic Piano, a piece of software developed by iPhone favourite Ocarina ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
in your pocket and medium-sized ones under your arm. But within a decade, mass uptake of lightweight video ... anyone would want to replace a 50-inch plasma with a 70-inch plasma when they could go out and buy video ... lead into every home. We already watch TV content on laptops, through games consoles and on portable ...
Digital Work: From brief to browser
13 May 2010
the game-play hasn't changed all that much, but last year Hasbro unveiled a radical spin-off in the form ... game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ...
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
the promotions game they profess to hate: because disrupting the status quo is a must, and once you ...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
-in-1 option simply does not deliver this. If Bold wants to stay ahead of the game with its delivery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
