Public Affairs: The Week in Lobbying
01 Jun 2012
for the Olympic and Paralympic Games has called in Weber Shandwick as its global agency. Weber Shandwick provided ...
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...
Brand Republic Mobile Beta
31 May 2012
responsive design. Any iOS or Android device should now display all our content, including galleries, videos ...
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Brands 100 ranking of consumer brands . Video produced by Sarah Johnson and Ben Hall. Follow ...
Comic Relief 'Woolly Actors Guild' by Mother
31 May 2012
in three humorous online videos, and celebrities including Ralf Little, Fern Britton and Stephen K Amos are backing the campaign, showing their support for Monkey in a video . ...
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
Because, consider the following: gaming is one of the few industries experiencing growth and creativity every Marvel and DC Comics character you ever knew is being brought to the screen; 'Dr Who' and 'Sherlock Holmes' go from strength to strength, and, in a sublimely surreal casting, Have I Got News ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
months, and full-credit to Jones for bucking the trend. He could yet prove to be the major game ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ... trick Foot Locker pulled from up its sleeve. The video itself deploys a trick increasing in popularity ...
How digital can turn a great story into a super-franchise
31 May 2012
Bobi Carley explains how films, TV shows and video games are using new platforms to extend...in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ... Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... Cranky's Story, the first offering of new levels via in-app purchase, expanding the game's storyline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
