Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
this in saying that the name of the game will be brand, rather than corporate, communications. But some might ...
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3 appoints Media Strategy to replace Lexington
16 Sep 2005
Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington
Brunswick boosts Hutchison profile
12 Aug 2005 | by Tom Williams
Hutchison Whampoa, owner of video mobile network 3, has hired Brunswick to raise its corporate
Be the Boss campaign
05 Aug 2005
CONSUMER: Be the Boss, a fantasy football game played via mobile phones, is planning a consumer PR
Brunswick's Williams to lead 3 flotation charge
15 Jul 2005 | by Tom Williams
Video mobile network 3 has poached Brunswick director Ed Williams as parent company Hutchison Whampoa plots a stock market listing of the firm in the UK. Williams, who has been at Brunswick for six ... it admitted to spending £1.6bn on 3G in 2004, and said it planned to float its Italian video mobile business ...
3 set to draw up consumer roster
01 Jul 2005 | by Ian Hall
Video mobile network 3 is creating an agency roster for UK project work to promote its brand...Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ...
Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
media to demonstrate key services, such as a breaking-news ticker service, SMS and video alerts ... were invited to the England games against France and Croatia. Ex-England and Arsenal captain Tony ... media, focusing on Adams' insights into the game as well as T-Mobile content, creating opportunities ...
Youth Marketing: Mobile mania
16 Jul 2004
is providing a broad range of services and easy access to games, ringtones and graphics,' says PR manager Ben Taylor. The increasing popularity of colour screen, photo and video phones means that young consumers ... , the operator flags up must-have games and wallpaper for customers and has launched two alert services for news ...
View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
is game for any kind of publicity would find him keen to stress the commercial logic behind his corporate ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
the only game in town as technology is reshaped to fit our changing lives. The benefits are all that most ... N-GAGE Launched last September, Nokia's challenge to Nintendo's Game Boy is a portable, multiplayer gaming console that is also a phone. The manufacturer says it has also sold 600,000 N-Gage units ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
